New Delhi: TukTuki, one of India’s first homegrown vertical format-only micro-drama mobile entertainment apps, officially launched today, offering bite-sized, family-friendly drama series designed for viewers across the country.
“TukTuki is more than just an app; it’s a celebration of India’s cultural diversity and storytelling spirit. Our goal is to bring authentic, relatable, and wholesome entertainment to viewers in every corner of the nation,” said Anshita Kulshreshtha, Founder of TukTuki Entertainment.
Short-form video films are witnessing explosive growth in India, driven by mobile-first viewing habits and a rising demand for quick, relatable storytelling. With shrinking attention spans and audiences craving authentic, shareable content, short videos have emerged as a powerful medium of cultural expression.
TukTuki taps into this trend with its unique micro-drama model — delivering one-hour films told through tightly packed 1–3 minute episodes in vertical-only format, designed for on-the-go viewing and rapid engagement. By blending the charm of traditional storytelling with the convenience of mobile consumption, TukTuki aims to make entertainment both accessible and addictive.
With a hyperlocal approach, a strong focus on accessibility, and performances by talented actors, the platform promises high-quality storytelling that celebrates India’s diversity while redefining how audiences experience drama on mobile.
At launch, TukTuki will offer original short-format drama content in Hindi, with plans to expand into Bengali, Marathi, Gujarati, and other languages soon. The films reflect regional cultures and everyday life, maintaining a clean, family-friendly ethos. Upcoming updates will include new categories and genres such as sports and mythology.
