Mumbai: Fairfield by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 hotel brands, has launched its latest brand campaign “Come Back To Calm”, created by BBH Singapore. The campaign highlights Fairfield as a serene sanctuary that balances the chaos of travel with calm and simplicity.
Building on Fairfield’s positioning “The Beauty of Simplicity,” the campaign presents the hotel as the place that offers guests exactly what they need inside, so they can experience more outside. The launch marks the first campaign by BBH Singapore for Marriott International Asia Pacific excluding China (APEC) since winning the business in a competitive pitch earlier this year.
Centred around an online film, the creative contrasts the vibrancy and sensory overload of the outside world — its noise, colour, spontaneity, and adventure — with Fairfield by Marriott’s calming, pared-back experience designed for rest and recharge. The campaign will roll out across platforms including Spotify, JioCinema, Meta, and YouTube in India from August 25th and run for one year.
Khairul Mondzi, Executive Creative Director at BBH Singapore, said, “I remember stepping off a long-haul flight, utterly frazzled, and checking into my room. The door closed behind me and for the first time that day there was silence. No emails, no notifications, no plans. Just breathing. In that pause I felt more alive than I had in days. Then it hit me. Calm isn’t just rest. It’s what gives you the clarity and energy to really be present, to notice the world around you and to fully engage with it. It’s like being in the eye of the storm. That’s the feeling we wanted this campaign to capture.”
Sid Tuli, Managing Director at BBH Singapore, added, “Marriott Bonvoy is home to some of the most iconic hospitality brands in the world — Marriott Hotels, Westin, Sheraton, Courtyard by Marriott, Lé Meridien, along with many others that are fast growing and on their way to becoming household names. Winning the remit to help them tell the brand story creatively across the region is a dream and we’re off to a great start. We can’t wait for you to see what’s next.”
CREDITS
Marriott International
Senior Director, Brand Marketing: Cassandra Leong
Senior Manager, Brand Marketing, Premium & Select, APEC: Nishant Udeshi, Evelyn Phoa
BBH Singapore
Managing Director: Sid Tuli
Chief Creative Officer: Sascha Kuntze
Chief Strategy Officer: Stephane Missier
Executive Creative Director: Khairul Mondzi
Creative Director: Gustavo Bonzanini
Art Director: Shu Min Leow
Copywriter: Pam Ho
Head of Production/Executive Producer: Wendi Chong
Producer: Isabelle Lee, Shantelle Sim
Senior Account Director: Melissa Law
Associate Account Director: Angel Fadila
Account Executive: Claudia Tan
Head of Strategy: Amanda Lim
Associate Strategy Director: Felicia Ong
Strategist: Ryan Chong
Social Specialist: Kristal Lee
Operations Director: Eddie Jackson
Designer: Sheng Yong Ng
Senior Digital Imaging Artist: Sally Liu
LoudMouth
Director: Jessie Zinn
Photographer: Sahil Behal
Executive Producer: Priyanka Bangia
Producer: Amrita Mahindroo
Associate Producer: Suchita Talreja
Chief DA: Srabasti Halder
In House DA team: Preksha Jain and Raghav Parmar
1st AD: Victor Pilllai
2nd AD: Mohana Santhosh
Director of Photography: Josh Michael Levi
1st AC: Alpesh Parmar
Focus Puller: Mahesh
Gaffer: Sayyed Hussain
Line Producer: Sivanan Konar
Production Design: Shreya Banerjee, Vikas Singh
Costume Stylist: Dos Two(Lovedeep Gulyani & Sallony Mahendru)
Assistant Costume: Rashmeet
HMU: Racheal
Chennai LP: Sakthi – SD Production
Associate LP: Sanket Shetty
Production Manager: Harsh Singhvi
Casting: Ankita Bajaj and team
Talent: Sahal, Helly Thakkar, Vikram Sharma, Priya, Prinaash, Mimi
Spot head: Sajid
Editor: Amos Tan, Tammy Quah
Colourist: Terry Simpson
Online: Keith Seah
Sound design: FVSE
