Mumbai: FTA Global, a new-age marketing company, has been awarded the digital marketing mandate for HombaleVerse, the merchandise brand of Hombale Films. The mandate, secured after a competitive multi-agency pitch, will cover a wide spectrum of digital services aimed at strengthening the brand’s online footprint and driving measurable business outcomes.
Under the scope of this partnership, FTA Global will deliver end-to-end digital marketing solutions, including Search Engine Optimization (SEO) and Paid Marketing. The company will focus on designing and executing high-impact campaigns to promote HombaleVerse’s merchandise collections, boost traction across product categories, and engage fans through a mix of performance-driven strategies and creative storytelling.
Commenting on the association, Senthil Kumar Hariram, MD and Founder, FTA Global, said, “Hombale Films has created an unparalleled cinematic legacy, and HombaleVerse is an exciting way for fans to connect with that universe in everyday life. Our aim is to combine creativity with performance marketing to elevate the brand’s visibility, create meaningful engagement, and deliver measurable growth for HombaleVerse.”
Echoing this vision, Chaluve Gowda, Co-Founder, Hombale Films, said, “HombaleVerse is more than merchandise; it is a way for fans to connect with our stories and characters beyond the screen. We are confident that FTA Global’s expertise in performance marketing will help us amplify our reach, engage audiences in new ways, and deliver a seamless shopping experience for our fans.”
