Bengaluru: Bangalore-based space-tech startup GalaxEye, which recently raised $6.5 million to launch a first-of-its-kind multi-sensor satellite imaging technology, has appointed Mumbai-based creative agency CCS to craft and realign its brand for both the Indian and global space race.
Founded by Rakshit Bhatt, Suyash Singh, Denil Chawda, Kishan Thakker and Pranit Mehta, GalaxEye is entering a new growth phase where its ambition extends beyond technology to cultural impact and global positioning.
Suyash Singh, Co-Founder & CEO of GalaxEye, emphasized the broader vision behind the partnership, “We want GalaxEye to inspire people beyond our technological innovations. Sure it’s cool to be a space company. But that’s not enough. We also want to be known as a force of good for mankind. I believe CCS can help craft our message and brand in a way that makes GalaxEye more accessible to the public at large and inspires the next generation of space entrepreneurs, engineers and explorers.”
Echoing this vision, Pranit Mehta, Co-Founder of GalaxEye, said, “This is the right time to think about our brand in depth. What kind of company do we want to be in ten years? What kind of culture do we want to create at GalaxEye? We are standing at the dawn of the private sector space industry in India and we have a unique opportunity to not just lead the industry, but also the culture around space exploration. In essence, CCS is helping us look at ourselves from the future and answer the tough questions today, which will hold us in good stead for the long run.”
On the mandate, Aditi Gandhi, Co-founder of CCS, expressed confidence in translating GalaxEye’s mission into a brand narrative, “The confidence is driven from our belief in GalaxEye’s mission. Their work is going to make Earth a safer, better and happier place. What could be better motivation than that? We’ve been doing this for 15 years now and rarely have we seen the kind of palpable energy to move mankind forward as we’ve seen at GalaxEye, not just at the top but across the organization, and we are very excited to be part of that. All we need to do now is translate that energy into a brand for the ages.”
Founded in 2009, CCS is a Mumbai-based brand strategy and creative agency that has worked with high-growth startups and marquee clients such as Tata, L’Oréal, OYO, and NY Cinemas. With GalaxEye, the agency is set to shape a brand identity that resonates with both the scientific community and the public, reflecting India’s growing presence in the private space-tech sector.
