Mumbai: Asian Paints, a paints and décor brand, has unveiled its latest nationwide campaign, ‘Decades of Trust, Warranty that Lasts’, underscoring its legacy of reliability and long-term commitment to homeowners across the country.
The campaign, launched with full-page features in leading national and regional dailies, carries the message “The years will change. Our promise won’t”. It highlights how Asian Paints has been more than just a colour partner, standing as a symbol of trust, durability, and protection for decades.
At the core of the campaign is Asian Paints’ warranty commitment, which goes well beyond short-term promises. With warranties ranging from 4 years on smart emulsions to 12 years on luxury products, the brand sets the gold standard in reliability. Recently, Asian Paints introduced its revolutionary Smartcare Infinia with an unprecedented 25-year warranty, reaffirming its leadership in the category.
The brand’s earlier campaign, ‘Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai’, initiated conversations around trust and reliability in warranties, while the Independence Day campaign ‘Colours of India’ celebrated the brand’s 5,000+ shades as symbols of identity and pride. Building on this communication journey, the new campaign highlights the enduring confidence Indian households place in Asian Paints.
Speaking on the campaign, Amit Syngle, MD & CEO, Asian Paints Limited, said, “At Asian Paints, trust has always been the foundation of our relationship with Indian homes. Our warranties are not about short-term commitments —they are about standing by families for years and decades with performance, protection and proof. With ‘Decades of Trust, Warranty that Lasts’, we are not just making a statement; we are reaffirming the bond we have built with generations of homeowners. True leadership is not measured by words but by the confidence we instil in every homeowner. That is the promise & trust we continue to uphold.”
The campaign will roll out across high-impact platforms, starting with print and extending into cricket interventions and large-scale digital activations. Through this, Asian Paints aims to further cement its position as a trusted partner in every stage of home building and design, ensuring that its message of trust and warranty resonates across urban and rural India alike.
