New Delhi-Infinity Advertising Network, one of India’s leading integrated communications groups, has unveiled Infinity 2.0—a bold, future-forward vision aimed at redefining how modern agencies deliver value in both Indian and international markets. As part of this strategic transformation, the company has appointed Vikas Parihar as its new Chief Growth Officer (CGO).
Infinity 2.0 represents a shift from traditional campaign-based advertising to growth-driven partnerships. The initiative places strong emphasis on collaboration models, technology integration, and data intelligence to drive tangible business outcomes for brands in today’s rapidly evolving digital economy.
To lead this transformative journey, Infinity brings on board Vikas Parihar, a seasoned marketing leader with over 17 years of global experience. His previous roles include Managing Director at OgilvyOne Africa, President – Digital Integration at FCB India, Chief Digital Officer & Country Manager at Wunderman Thompson (WPP Nigeria), and senior digital positions at Magnon\TBWA. Throughout his career, Vikas has consistently built and scaled technology-driven marketing ecosystems for prominent brands around the world.
Ajay Adlakha, Founder & Managing Director, Infinity Advertising Network, commented: “The future of advertising is about ecosystems that connect creativity with commerce, powered by technology and data. Infinity 2.0 is our step towards building new models of growth for brands in India and global markets. With Vikas joining, we strengthen our leadership and accelerate our ambition to become a truly future-ready network.”
Vikas Parihar, Chief Growth Officer, added: “I am delighted to join Infinity at this exciting juncture. The opportunity here is to shape how agencies partner with brands — integrating culture, creativity, data, and technology with measurable business results. I look forward to working with Ajay and the team to drive growth, forge collaborations, and expand into new markets.”
Under Infinity 2.0, the agency aims to move beyond campaign execution to focus on long-term business impact, leveraging data, culture, and creativity as the cornerstones of its strategy. The initiative also signals the company’s ambition to scale its global footprint through international collaborations, while staying rooted in culturally relevant storytelling and outcome-driven execution.
With this move, Infinity Advertising Network reaffirms its commitment to evolving as a next-generation communications partner, blending strategic insight, digital innovation, and measurable value for its clients.
