Mumbai: Sun King, an off-grid solar energy company, has announced the launch of its refreshed logo and brand identity, marking a new phase of growth and diversification.
The new identity captures Sun King’s transformation from a pioneer in solar home systems to a comprehensive energy solutions provider. Today, its expanding product portfolio includes high-capacity solar inverters and advanced electrical lighting, in addition to its flagship home systems — all designed to bring reliable and affordable energy to millions of customers across Africa and Asia.
As part of the rebrand, the company has launched a digital-first campaign, “Switch to More!”, spotlighting its broader portfolio and customer promise. The campaign highlights four key benefits: more savings, more peace of mind, more options, and more reliable power. A short animation film complements the campaign, narrating the story behind the refreshed logo and Sun King’s long-term impact on energy access.
“Our refreshed logo reflects our commitment to our customers – to deliver more affordable solar for their homes, more appliances that make life easier, and more power to support the businesses, schools, and communities they depend on,” said Anish Thakkar, Co-Founder, Sun King.
The expanded portfolio includes:
- Sun King Infinity – a durable electrical lighting range with minimal replacements
- HomePlus and HomePlus Pro – solar home systems delivering multi-room lighting and phone charging
- PowerHub and PowerPlay Pro – high-capacity solar inverters for households, businesses, and institutions
Currently powering 24 million households worldwide and adding 300,000 new systems each month, Sun King continues to redefine energy access for off-grid communities.
