Mumbai : L&T Finance Ltd. (LTF), one of India’s leading retail financiers, has unveiled its latest television commercial titled ‘Just Zoom Two-wheeler Loans’, featuring Indian pace spearhead and brand ambassador Jasprit Bumrah. The campaign, launched during the high-impact broadcast window of Asia Cup 2025, aims to reinforce LTF’s brand positioning around speed, precision, and seamless digital lending.
As the Associate Sponsor for Asia Cup 2025 on the Sony TV Broadcast Network, the company is leveraging maximum visibility across 13 channels and multiple regional feeds. The commercial ties into the campaign tagline ‘Bumrah Ki Speed Par’, drawing a powerful metaphor between Bumrah’s pace and the speed of LTF’s two-wheeler loan approvals.
The 30-second spot is set inside a two-wheeler dealership, where a skeptical customer questions the speed of loan disbursal. As a live cricket match plays in the background, viewers see Bumrah mid-run-up. Simultaneously, the LTF executive processes the loan application using a fully digital interface. As Bumrah delivers a perfect dismissal, the loan gets approved—demonstrating real-time credit underwriting.
The core offering highlighted includes instant approval, maximum loan eligibility, and EMIs starting from Rs. 2,199 per lakh. This speed is powered by LTF’s proprietary AI/ML-based credit engine, ‘Project Cyclops’, which enables dynamic three-dimensional risk assessment for swift customer decisions.
Kavita Jagtiani, Chief Marketing Officer at LTF, commented on the launch, “Our vision for this film was clear: sharp, direct, and maximum impact. It is a reflection of our Two-wheeler loan proposition itself. We strategically leveraged Bumrah’s image to showcase our commitment to delivering a swift loan process, ensuring our customers that their wait time will be as short and decisive as his run-up to the crease. Over and above this, we are also using artificial intelligence to create exciting and highly personalized customer experiences at every touchpoint with Bumrah.”
The launch is part of an Integrated Marketing Campaign (IMC) spanning 13 cities including Ahmedabad, Bangalore, Bhubaneshwar, Chennai, Coimbatore, Cuttack, Hyderabad, Kolkata, Lucknow, Patna, Pune, Varanasi, and Guwahati. The IMC covers:
- Outdoor branding: Hoardings, metro branding, and airport placements (Mumbai)
- In-flight and inflight magazine ads
- Digital and social media engagement, including WhatsApp Bot for Two-wheeler loans
- Gamified user experience: AI-powered ‘Bowl like Bumrah’ contest, where users mimic Bumrah’s bowling for rewards
- Promotional merchandise: Bumrah-signed gloves for consumer promotions and influencer-led campaigns
campaign link:https://youtu.be/kQ5TCK1GNFQ
