Mumbai: Pepperfry, an e-commerce furniture and home décor company, has announced the launch of its latest campaign, ‘Why Wait for Diwali’, aimed at reshaping festive shopping habits. While Diwali has traditionally been the go-to season for home upgrades, Pepperfry is asking a timely question – why wait? The campaign encourages customers to skip the last-minute rush and give their homes the upgrade they deserve right away.
Speaking on the campaign, Archana K, Lead, Brand Marketing at Pepperfry, said, “In India, Diwali shopping has always been synonymous with waiting. Waiting for the season, waiting for the deals, waiting for the rush. With ‘Why Wait for Diwali,’ we’re breaking this pattern. We want our customers to know that the best offers are already live, and they don’t need to delay giving their homes the comfort, beauty, and joy they deserve. By shopping early, families can avoid the stress, enjoy wider choices, and focus on celebrating the festival with peace of mind.”
Customers can avail up to 70% off across a wide range of furniture and décor — from sofas and beds to dining sets and décor accents. The brand is also offering 25% cashback on purchases and free pan-India shipping. At Pepperfry Studios across India, shoppers can enjoy an additional ₹20,000 cashback, enhancing the in-store buying experience.
The campaign is supported by quirky and relatable video creatives (Campaign 1, Campaign 2) that highlight the stress of last-minute festive shopping while positioning Pepperfry as the smarter, stress-free choice. By starting early, the brand says, families can enjoy more value, greater choice, and a worry-free festive season.
Campaign 1:
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Campaign 2:
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