Mumbai: Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has announced Indian cricket star and youth icon Shubman Gill as the new brand ambassador for Bowlers, its flagship dog nutrition brand.
The collaboration connects a high-performing athlete with a science-backed premium pet nutrition brand, reinforcing Bowlers’ mission of making trusted, high-quality, and affordable dog food more accessible to pet households across India.
Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL, said, “Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.”
Bowlers positions itself as more than just a pet food brand—it embodies the spirit of an all-star sports team, where Gill represents excellence, performance, and discipline. Kulkarni added, “Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets.”
Since its inception, Bowlers has engaged pet parents with fun and interactive campaigns, such as the popular Instagram contest #TasteThatMakesYourDogFly. The new partnership with Gill will scale these efforts through digital campaigns, regional outreach, and on-ground activations.
The Bowlers portfolio offers a wide range of products, including dry and wet food tailored for puppies, adults, and large breeds, along with high-protein jerky treats and meat bars for training and rewards. Supported by APS’s PLC-automated pet food plant in Zaheerabad, Telangana, and backed by R&D-driven formulations created with veterinary nutritionists, the brand ensures consistent quality, safety, and adaptability to India’s climate and pets’ evolving needs.
Alongside Bowlers, APS also offers Purrfeto, its dedicated cat nutrition brand, positioning the company as a holistic pet nutrition player. With APS recently crossing the ₹200 crore revenue milestone, this partnership marks a significant step in Bowlers’ nationwide growth and its mission to build enduring trust with India’s expanding community of pet parents.
