Mumbai: Mia by Tanishq, a fine jewellery brand, has announced Gen Z star Aneet Padda as its new brand ambassador. Known for her bold, vibrant energy and unapologetic authenticity, Aneet perfectly embodies the spirit of self-confidence, individuality, and brilliance that resonates with Mia’s philosophy of celebrating modern, independent women.
The collaboration comes to life with the brand’s latest festive campaign, ‘Precious, every day’, a celebration of empowering women to embrace their personal brilliance and confidence.
The campaign film, conceptualized by Famous Innovations, features Aneet donning a choker from Mia’s newest collection, Manifest, which reimagines classic forms like palace arches, paisley motifs, and lotus flowers in contemporary designs crafted in gold and natural diamonds, alongside pearls, multi-colored sapphires, and aventurine quartz.
Set in an intimate, slice-of-life moment, the story follows Aneet as she prepares for what appears to be a special evening. With thoughtful care, she adorns herself with a Mia diamond choker and earrings from the Manifest collection. When her younger sister asks where she is headed, Aneet responds with a playful smile and gesture toward the mirror—revealing her date is with herself. The film captures the campaign’s essence: the joy of cherishing one’s own brilliance and celebrating self-love.
The campaign invites women to embrace moments of self-expression every day, showcasing Mia not just as festive jewellery but as an everyday companion that elevates simple moments into celebrations.
Speaking about the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq said, “Women today are confidently cherishing self-love, not just for milestones but in the everyday. This cultural shift resonates deeply with Mia’s ethos of ‘Precious, every day.’ Aneet Padda, with her authentic spirit and fresh appeal, embodies this new voice of celebration, making her the perfect face for Mia.”
Aneet Padda shared, “I’m thrilled to be the face of Mia, because the brand is all about celebrating oneself and embracing the everyday sparkle within us. What I love about Mia is that you don’t need a milestone or an occasion to wear it. It’s about looking in the mirror, feeling good, and reminding yourself that you’re precious, every day.”
Mithila Saraf, Chief Executive Officer, Famous Innovations, added, “Precious, every day reflects the truth of every woman out there who knows that she’s special, every single day and doesn’t need a reason to celebrate herself. And for those of us who forget this once in a while, it’s a reminder to love ourselves a little more and treat ourselves a little better. Mia’s jewellery is a symbol of that self-love and confidence, one that doesn’t need any milestone, occasion or external motivation – to buy, to wear and to enjoy.”
