Mumbai: Jewelbox, A lab-grown diamond jewellery brand, has unveiled its first-ever Diwali campaign featuring actress Vaani Kapoor. The campaign’s emotional film tells a touching mother-daughter story, highlighting how jewellery carries meaning and sentiment during the festive season.
Vidita Kochar Jain, Co-Founder, Jewelbox, said, “Diwali is about light, love and new beginnings. This campaign captures those values with authenticity and warmth. Vaani Kapoor brings an elegance and sincerity that mirrors the philosophy of Jewelbox. With this film, we invite people to express their love in a way that feels lasting and personal, by saying it with a diamond.”
The campaign carries the message “This Diwali, Say it with a diamond”, blending contemporary elegance with traditional sentiment. Nationwide rollout includes outdoor creatives, digital content, and festive offers—25% off diamonds, 50% off making charges, and special gifts with purchase, available through Diwali.
Jewelbox’s campaign will be live across Instagram, YouTube, Meta, and outdoor media in high-footfall festive hotspots, aiming to make luxury meaningful, accessible, and sustainable.
