Mumbai: India’s biggest festive shopping celebration, The Big Billion Days, is back, and this year Flipkart is elevating the experience with its campaign thought, “Kuch Bhi Ho Sakta Hai.” From surprise offers to innovative partnerships, the 2025 edition promises shoppers delightful moments like never before.
One of the most distinctive innovations this year is the launch of Shubh Muhurat Deals—a culturally rooted initiative that blends tradition with technology. Conceptualised by DDB Mudra, the idea is based on the insight that many Indian families wait for the right muhurat before making big decisions, whether it’s weddings, moving homes, or buying large appliances. Recognising this, Flipkart has collaborated with Astrotalk, India’s leading astrology and spiritual guidance platform, to create a calendar of auspicious shopping moments between 23rd September and 2nd October.
During these designated time slots, Astrotalk astrologers will reveal the shubh muhurat for customers to shop large appliances like refrigerators, washing machines, and televisions on Flipkart. The initiative turns everyday transactions into meaningful, tradition-backed rituals, giving families a new way to celebrate milestone purchases.
Speaking about the initiative, Rakesh Krishnan, Vice President, Large Appliances at Flipkart, said, “At Flipkart, we always try to go beyond just discounts and create experiences that feel deeply personal and relevant to our customers. Shubh Muhurat Deals is one such initiative that brings together tradition and technology. For many households, buying a big appliance is a moment filled with meaning, and with this campaign, we are making it even more special by aligning it with the most auspicious times of the season.”
Adding to this, Puneet Gupta, Founder and CEO at Astrotalk, shared, “At Astrotalk, we have taken astrology to every household where people ask us when to buy a home? Or when to sign the lease? And many families also ask ‘what’s the shubh muhurat to buy something new for their homes?’ This partnership with Flipkart’s Big Billion Days is our way of answering that at scale. We’re not just helping customers choose the right products, but also the shubh muhurat, so that every purchase carries good energy and good fortune with a goal to fill their home not just with appliances, but with positivity, happiness and goodness.”
