Thursday, May 7, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Centuary Mattresses expands into Sofa segment with grand launch by PV Sindhu

by MN4U Bureau
September 26, 2025
in Marketing
Reading Time: 1 min read
A A
Centuary Mattresses expands into Sofa segment with grand launch by PV Sindhu
Share Share ShareShare

Mumbai: Centuary Mattresses, India’s Sleep Specialist, is taking its expertise in comfort science beyond bedrooms with the launch of Centuary Sofas, unveiled in a grand event today in Hyderabad with brand ambassador PV Sindhu. This marks the company’s first foray into the sofa segment, combining ergonomic design, premium upholstery, and certified foams to bring “Comfort Re-Engineered” to living rooms across India.

The range features multiple configurations, including three-seater, two-seater, single-seater, and lounger units across varied price points, aligning modern design with durability and long-lasting support.

Uttam Malani,
Uttam Malani

Commenting on the launch, Uttam Malani, Executive Director, Centuary Sofas, said, “For more than 30 years, we have been India’s trusted name in sleep comfort. Expanding into sofas is a natural progression of our journey, taking our science of foam and ergonomics beyond the bedroom into the living room. Sofas are not just furniture. They are central to family life and well-being. With Centuary Sofas, we are proud to deliver the same trust and comfort that our mattresses have brought to millions of homes.”

Highlighting the synergy with the brand, PV Sindhu added, “I have always believed that rest and recovery are just as important as hard work. Centuary’s decision to expand into sofas reflects their commitment to making every corner of the home comfortable. Just as their mattresses have been about better sleep, these sofas will now be about better living.”

Designed and manufactured in India, Centuary Sofas support the Make in India initiative, using local materials and craftsmanship. The collection will be available across Centuary’s retail network, experience centres, multi-brand outlets, exclusive stores, and online platforms, including www.centuaryindia.com and leading e-commerce sites.

Tags: Centuary MattressesPV SindhuUttam Malani

RECENT POSTS

FatakPay names Ashwin Shetty as Head – Branding and Communications
Marketing

FatakPay names Ashwin Shetty as Head – Branding and Communications

May 6, 2026
0

Mumbai: FatakPay has announced the appointment of Ashwin Shetty as Head – Branding and Communications, as the company sharpens its...

Read moreDetails
Mothercare names Yami Gautam Dhar as Face of new personal care campaign
Marketing

Mothercare names Yami Gautam Dhar as Face of new personal care campaign

May 6, 2026
0

Mumbai: Mothercare has announced a collaboration with Yami Gautam Dhar as the face of its latest personal care campaign, ‘You...

Read moreDetails
KPMG in India partners CleverTap to strengthen customer engagement and retention capabilities
Marketing

KPMG in India partners CleverTap to strengthen customer engagement and retention capabilities

May 6, 2026
0

Mumbai: KPMG in India has announced a strategic alliance with CleverTap to enhance customer engagement and retention capabilities as part...

Read moreDetails
Rahul Khanna
Marketing

Hisense India names Rahul Khanna as Head – Home Appliances

May 6, 2026
0

Mumbai: Hisense India has announced the appointment of Rahul Khanna as Head – Home Appliances (Washing Machines, Refrigerators and Small Domestic...

Read moreDetails
Inderpal Singh Jaggi elevated to Vice President at Shemaroo Entertainment
Marketing

Inderpal Singh Jaggi elevated to Vice President at Shemaroo Entertainment

May 6, 2026
0

Mumbai: Shemaroo Entertainment Limited has promoted Inderpal Singh Jaggi to the role of Vice President – India Digital & International...

Read moreDetails
Škoda Auto Volkswagen India names Ashutosh Dixit as Brand Director of Porsche India
Marketing

Škoda Auto Volkswagen India names Ashutosh Dixit as Brand Director of Porsche India

May 5, 2026
0

Mumbai: Porsche India, a division of Škoda Auto Volkswagen India Private Limited, has announced the appointment of Ashutosh Dixit as...

Read moreDetails

LATEST NEWS

Financial literacy remains a key priority and BFSI marketers must address it responsibly in 2026: Vignesh Murali, Equitas Small Finance Bank

Financial literacy remains a key priority and BFSI marketers must address it responsibly in 2026: Vignesh Murali, Equitas Small Finance Bank

May 7, 2026
Shashi Shekhar Vempati appointed CBFC Chairman as MIB Reshuffles Key Media Leadership Roles

Shashi Shekhar Vempati appointed CBFC Chairman as MIB Reshuffles Key Media Leadership Roles

May 7, 2026

ANALYSIS

Sponsored snaps
Analysis

Sponsored snaps drive 2.5x higher brand awareness than competitive in-feed platforms: Kantar and Snapchat

May 6, 2026
0

Mumbai: Snap Inc., in partnership with global marketing data and analytics leader Kantar, has unveiled new research highlighting a shift in...

PEOPLE

Vertiv appoints Frieda He as Chief Procurement Officer
People

Vertiv appoints Frieda He as Chief Procurement Officer

May 6, 2026
0

Mumbai: Vertiv, a global leader in critical digital infrastructure, has announced the appointment of Frieda He as Chief Procurement Officer...

MARKETING

FatakPay names Ashwin Shetty as Head – Branding and Communications
Marketing

FatakPay names Ashwin Shetty as Head – Branding and Communications

May 6, 2026
0

Mumbai: FatakPay has announced the appointment of Ashwin Shetty as Head – Branding and Communications, as the company sharpens its...

Subscribe to Newsletters

ADVERTISING

AAAI celebrates 80-year legacy of building India’s advertising ecosystem
Advertising

AAAI celebrates 80-year legacy of building India’s advertising ecosystem

May 6, 2026
0

Mumbai: Advertising Agencies Association of India (AAAI) is set to celebrate its 80th anniversary on May 19, 2026, marking a...

PRINT

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews
Print

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews

April 21, 2026
0

Chennai: As Tamil Nadu heads toward the 2026 Legislative Assembly elections, Hindu Tamil Thisai is sharpening its positioning as a...

AUTHOR'S CORNER

How AI Agents Are Replacing Search Bars in E-commerce Discovery
Authors Corner

How AI Agents Are Replacing Search Bars in E-commerce Discovery

May 7, 2026
0

The traditional search bar is no longer the main way to make a sale in 2026. Instead, it is slowly...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Events Are the New Media — Why On-Ground Experiences Will Define Brand Power

Events Are the New Media — Why On-Ground Experiences Will Define Brand Power

May 7, 2026
Financial literacy remains a key priority and BFSI marketers must address it responsibly in 2026: Vignesh Murali, Equitas Small Finance Bank

Financial literacy remains a key priority and BFSI marketers must address it responsibly in 2026: Vignesh Murali, Equitas Small Finance Bank

May 7, 2026
Shashi Shekhar Vempati appointed CBFC Chairman as MIB Reshuffles Key Media Leadership Roles

Shashi Shekhar Vempati appointed CBFC Chairman as MIB Reshuffles Key Media Leadership Roles

May 7, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.