Friday, August 7, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Centuary Mattresses expands into Sofa segment with grand launch by PV Sindhu

by MN4U Bureau
September 26, 2025
in Marketing
Reading Time: 1 min read
A A
Centuary Mattresses expands into Sofa segment with grand launch by PV Sindhu
Share Share ShareShare

Mumbai: Centuary Mattresses, India’s Sleep Specialist, is taking its expertise in comfort science beyond bedrooms with the launch of Centuary Sofas, unveiled in a grand event today in Hyderabad with brand ambassador PV Sindhu. This marks the company’s first foray into the sofa segment, combining ergonomic design, premium upholstery, and certified foams to bring “Comfort Re-Engineered” to living rooms across India.

The range features multiple configurations, including three-seater, two-seater, single-seater, and lounger units across varied price points, aligning modern design with durability and long-lasting support.

Uttam Malani,
Uttam Malani

Commenting on the launch, Uttam Malani, Executive Director, Centuary Sofas, said, “For more than 30 years, we have been India’s trusted name in sleep comfort. Expanding into sofas is a natural progression of our journey, taking our science of foam and ergonomics beyond the bedroom into the living room. Sofas are not just furniture. They are central to family life and well-being. With Centuary Sofas, we are proud to deliver the same trust and comfort that our mattresses have brought to millions of homes.”

Highlighting the synergy with the brand, PV Sindhu added, “I have always believed that rest and recovery are just as important as hard work. Centuary’s decision to expand into sofas reflects their commitment to making every corner of the home comfortable. Just as their mattresses have been about better sleep, these sofas will now be about better living.”

Designed and manufactured in India, Centuary Sofas support the Make in India initiative, using local materials and craftsmanship. The collection will be available across Centuary’s retail network, experience centres, multi-brand outlets, exclusive stores, and online platforms, including www.centuaryindia.com and leading e-commerce sites.

Tags: Centuary MattressesPV SindhuUttam Malani

RECENT POSTS

Ranabir Bose
Marketing

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026
0

Mumbai: Ranabir Bose has been named Head - Marketing (NBFC) and Brand CoE at Aditya Birla Capital. Bose transitions from...

Read moreDetails
Dabur aims for larger market share in dental care with Babool Ayurveda toothpaste launch
Marketing

Dabur Moves Delhi High Court Against FSSAI Ban on ‘100% Pure’ and ‘100% Natural’ Claims

August 7, 2026
0

New Delhi: FMCG major Dabur India has approached the Delhi High Court challenging the Food Safety and Standards Authority of...

Read moreDetails
Nimbus Realty
Marketing

Nimbus Realty reappoints Mary Kom as Brand Ambassador

August 7, 2026
0

Noida: Nimbus Realty has renewed its association with Olympic medallist and boxing legend Mary Kom as its Brand Ambassador, reaffirming...

Read moreDetails
Marketing must prove enterprise value, not media efficiency: MMA India
Marketing

Marketing must prove enterprise value, not media efficiency: MMA India

August 7, 2026
0

Mumbai: Every marketing leader in India is being asked to prove the same thing right now: that the function is...

Read moreDetails
CavinKare launches premium salon brand ‘Dermaxix’, expands presence in luxury professional beauty segment
Marketing

CavinKare launches premium salon brand ‘Dermaxix’, expands presence in luxury professional beauty segment

August 6, 2026
0

Chennai: CavinKare has announced the launch of Dermaxix, a premium professional skin and hair care brand developed exclusively for luxury...

Read moreDetails
JEEVMEDIA partners with OPPO India for pan-India influencer marketing campaigns
Marketing

JEEVMEDIA partners with OPPO India for pan-India influencer marketing campaigns

August 6, 2026
0

Mumbai: JEEVMEDIA, a global creator management and influencer marketing agency, has partnered with OPPO India to execute pan-India influencer marketing...

Read moreDetails

LATEST NEWS

MOMS Outdoor brings Pulse Candy’s Spider-Man collaboration to life with creative OOH campaign

MOMS Outdoor brings Pulse Candy’s Spider-Man collaboration to life with creative OOH campaign

August 7, 2026
Ranabir Bose

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026

ANALYSIS

WARC
Analysis

Campaign effectiveness rises up to 70% when creative strategy matches audience: WARC

August 6, 2026
0

Mumbai: Brands relying heavily on social and creator marketing risk limiting long-term growth unless they combine it with broader emotional...

PEOPLE

Gunjan Mantry  Promoted  to Vice President – Client Solutions at WPP Media
People

Gunjan Mantry Promoted to Vice President – Client Solutions at WPP Media

August 7, 2026
0

Mumbai: Gunjan Mantry has been elevated as Vice President – Client Solutions at WPP Media. Prior to the promotion, Mantry...

MARKETING

Ranabir Bose
Marketing

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026
0

Mumbai: Ranabir Bose has been named Head - Marketing (NBFC) and Brand CoE at Aditya Birla Capital. Bose transitions from...

Subscribe to Newsletters

ADVERTISING

OPEN Strategy
Advertising

OPEN Strategy & Design elevates senior leaders to drive next phase of growth

August 6, 2026
0

Mumbai: Independent brand strategy consultancy OPEN Strategy & Design has announced key leadership elevations as it strengthens its leadership team...

PRINT

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years
Media

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
0

New Delhi: The Times of India emerged as the largest recipient of the Union government's print advertising expenditure between FY2020-21...

AUTHOR'S CORNER

There’s Life Beyond Dot Com (Bubble)
Authors Corner

There’s Life Beyond Dot Com (Bubble)

August 7, 2026
0

A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

There’s Life Beyond Dot Com (Bubble)

There’s Life Beyond Dot Com (Bubble)

August 7, 2026
MOMS Outdoor brings Pulse Candy’s Spider-Man collaboration to life with creative OOH campaign

MOMS Outdoor brings Pulse Candy’s Spider-Man collaboration to life with creative OOH campaign

August 7, 2026
Ranabir Bose

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.