Mumbai- Allen Solly, the premium fashion brand from Aditya Birla Lifestyle Brands Limited (ABLBL), has announced a significant partnership with tennis icon and global style influencer Sania Mirza as the first-ever brand ambassador for Allen Solly Woman.
This strategic collaboration signals a bold new direction for the brand’s womenswear category, reinforcing its commitment to confidence, individuality, and self-expression in fashion. Sania Mirza’s celebrated career and trailblazing journey on and off the tennis court align seamlessly with Allen Solly’s core values, making her a fitting face for the brand’s evolving narrative.
A recipient of the Padma Bhushan (2016) and the Major Dhyan Chand Khel Ratna Award (2015), Mirza is not only one of India’s most decorated athletes but also a symbol of strength and elegance. Her influence as a modern Indian woman who defies conventions makes her a natural fit for a brand that has consistently pushed the boundaries of fashion and identity.
Sharing her thoughts, Indian tennis star Sania Mirza said, “Allen Solly as a brand has always been a pioneer in encouraging people to express themselves freely – something I deeply connect with as I have lived my life on my own terms both on and off the court. I am excited to partner with a brand that champions confidence and style for today’s women. I look forward to being part of this new journey with Allen Solly Womenswear.”
Speaking on the association, Richa Pai, Chief Business Officer, Allen Solly, added, “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear. Sania is a true icon who has broken barriers and inspired women to define success on their own terms. Her unique blend of confidence, style and individuality perfectly reflects what Allen Solly stands for. This partnership marks a new chapter for Allen Solly Womenswear as we continue to celebrate today’s women through fashion that embraces diversity and self-expression.”
Allen Solly Womenswear has carved a niche by redefining fashion for Indian women. From introducing modern workwear that marries professionalism with contemporary aesthetics, to offering vibrant casualwear and one of the country’s largest handbag collections, the brand celebrates the dynamism and individuality of today’s women.
