Hyderabad: India’s advertising and media ecosystem has welcomed BeOndHub Studios, a new-age creative powerhouse with a footprint in Hyderabad, Kochi, Chennai, Mumbai, and Bengaluru. Positioned as one of India’s first AI-native creative studios, BeOndHub is designed as a collaborative hub for advertisers, agencies, media planners, and entertainment companies seeking smarter stories at faster speeds—without compromising craft or creative control.
Vipin Unni, Founding Partner and Chief Enabling Officer (CEO), explains the vision behind BeOndHub, “Strategy, technology and storytelling should not live in silos but thrive together. Each of us came in with decades of experience across production, marketing, digital and tech-innovation, but the real magic happens when these worlds collide. This isn’t just a studio; it’s a playground for bold ideas, where brands go beOnd the ordinary.”
The studio blends traditional production muscle with cutting-edge AI capabilities, offering services from campaign films and micro-dramas to OTT-ready episodic IP, virtual influencers, and AI-generated content. Ajay Kurian, Founding Partner and Chief Operating Officer, says, “At BeOndHub, extraordinary isn’t the destination—it’s the starting point. Whether crafting traditional ad films or pushing boundaries with AI-powered narratives, we’re equipped to bring any vision to life.”
For Anup Puthan, Founding Partner and Chief Creative Officer, storytelling remains central, “Every brand today is drowning in data but starving for good stories. BeOndHub wants to flip that. Think ad films, micro-dramas, AI-generated avatars, OTT-ready franchises—all built at breakneck speed, without losing the heart that makes people care.”
The studio’s tech-driven strategy arm is led by Dr. Venke Sharma, Founding Partner and Strategic Advisor, who adds, “My vision is to be a catalyst in unleashing human creativity with the power of AI. What once took weeks can now happen in a jiffy, within a few clicks. AI, to me, is the perfect tool to augment creativity, not replace it.”
Ensuring AI-driven outputs feel authentic is Jiju John, Creative Director, “For me, BeOndHub is about using technology to connect with the human mind in ways never possible before. Our strength lies in blending AI-driven innovation with traditional craft of storytelling to create communication that feels real, relevant, and deeply human.”
What sets BeOndHub apart is its ability to scale creativity without diluting originality. With agile pods delivering campaigns 30–50% faster, proprietary models tuned for Indian languages and cultural nuance, and an IP-first approach where clients retain full ownership of assets, BeOndHub positions itself as the go-to partner for agencies, brands, and platforms looking to push boundaries.
The studio has already onboarded top regional clients including Telangana’s largest fashion mall (CMR Group), regional OTT platform Aha, F&B chain VivahaBhojanambu, select FMCG startups, and several GCC clients.
Rooted in India’s lived textures yet global in outlook, BeOndHub aims to become the creative partner of choice for marketers seeking sharper narratives, faster turnarounds, and smarter use of technology. As the team sums it up: smarter stories, faster speed, and brands fully in control.
