Mumbai: Capri Global Capital Ltd. (CGCL), a diversified non-banking financial company (NBFC) operating under the brand name Capri Loans, has launched an integrated brand campaign featuring actor Nayanthara. Built around #DreamsGetWings for its brand film and #TryCapriGoldLoans for its Gold Loan film, the campaign focuses on financial accessibility, transparency and customer-centric lending.
The campaign celebrates the aspirations and journeys of everyday Indians, with Nayanthara featuring across both films. The brand film highlights the resilience and ambitions of farmers, entrepreneurs, artisans and working professionals, positioning Capri Loans as a financial partner providing timely support to customers at different stages of their journeys.
The Gold Loan film focuses on gold as a financial asset, encouraging consumers to look beyond its value as jewellery. Through an interaction featuring Nayanthara, the film showcases how customers can unlock the value of their gold through what the company describes as a transparent, respectful and secure lending process, while accessing funds with dignity and peace of mind.
Commenting on the campaign, Nishant Gehlot, Head – Marketing, Capri Global Capital Limited, said, “At Capri Loans, every campaign we create begins with a simple belief that access to the right financial support can empower people to move forward with confidence. Through our #DreamsGetWings campaign, we wanted to celebrate the aspirations of millions of Indians and position Capri Loans as a trusted partner in helping them achieve those dreams. The Gold Loan film further builds on this thought by encouraging customers to view gold not just as jewellery, but as a valuable financial asset that can provide timely support during life’s important moments. With Nayanthara bringing authenticity and warmth to both narratives, we believe these films will resonate strongly with audiences while reinforcing our promise of trust, respect and customer-first service.”
The integrated campaign will be rolled out across television, print and digital platforms, along with social media and on-ground activations featuring Nayanthara. The multimedia strategy is aimed at maintaining a consistent brand presence across customer touchpoints.
Through the campaign, Capri Loans seeks to strengthen its presence across Southern India, deepen consumer engagement and position its lending offerings as enablers for customers pursuing personal and financial aspirations.
The campaign further reinforces Capri Loans’ positioning as a retail-focused NBFC, with a portfolio of lending solutions centred on accessibility, transparency and customer trust.
