Pune: Jawa Yezdi Motorcycles has combined its passion for riding with India’s coffee culture, unveiling a premium, limited-edition single-origin Yezdi Coffee in partnership with Levista Coffee at their SLN Coffee estate in Coorg. The launch coincides with the brand’s 2025 Nomads Brewscape, an immersive riding experience named ‘Roots to Routes’, that celebrates the journey from Mysore—the birthplace of Ideal Jawa—to Madikeri, Coorg, home to some of India’s finest coffee varieties.
The event also reignited the Jawa Yezdi Nomads riding program, offering enthusiasts, national media, and motorcycling experts a firsthand experience of the newly launched Yezdi Roadster, while emphasizing the brand’s connection with heritage, community, and coffee subcultures.
“In motorcycling, building an iconic brand extends far beyond crafting exceptional machines. When we began in 2018, we inherited timeless classics with authentic stories that no manufactured narrative could match. Nostalgia opened doors, but genuine brand love flourished through our customers’ ride experiences,” said Anupam Thareja, Co-founder, Classic Legends. “Creating authentic experiences like Nomads rides in Ladakh to Surfing in Covelong, partnerships with the Forces, and heartening customer stories has shaped our journey. The launch of Nomads 2025 and Yezdi Coffee exemplifies our innovative path. Yezdi Coffee, crafted with Levista’s expertise perfectly blends motorcycling and coffee and connects the spirit of exploration with moments of indulgence.”
The special edition Yezdi x Levista coffee pack includes two varieties:
- 100% Arabica single-origin brew from Mysore Nuggets Extra Bold, AAA-grade beans cultivated at 1000 meters in Coorg. This medium roast Chandragiri varietal features smooth chocolate, toasted nuts, caramel, citrus notes, and earthy spices.
- Medium roast Robusta-Arabica blend, delivering a rich, aromatic flavor with silky texture and remarkable depth.
Since its inception, the Nomads program has expanded through signature rides like the Ibex Trail (Ladakh, 2019), Taktsang Trail in Northeast India, and Punjab Da Tor, blending adventure with local culture. The brand has also engaged with music festivals, street art, surfing, and community initiatives, reflecting its nonconformist ethos and dedication to immersive rider experiences.
With the launch of Yezdi Coffee and the 2025 Nomads Brewscape, Jawa Yezdi Motorcycles continues to cement its position as a lifestyle brand that celebrates riding, camaraderie, and cultural exploration, while creating meaningful experiences for its passionate community of riders.
