Mumbai: Cetaphil, the globally trusted skincare brand for sensitive skin, has announced celebrity couple Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby, its dedicated baby skincare range. The couple – parents to two young children – will endorse the brand across platforms as part of its new campaign “Parenting ki Nayi Parampara.”
The campaign aims to spotlight the evolving concept of co-parenting in India, where fathers and mothers share equal responsibility in raising children. Rohit and Ritika embody this modern parenting philosophy, championing a progressive shift toward shared nurturing and stronger family bonds.
Speaking on the association, Rohit Sharma, Indian Cricketer and Captain of the Indian ODI Team, represented by RISE Worldwide, said, “Given my crazy travel and training schedule, I have little time to spend at home with the kids. I make it a point that when I’m at home, I participate wholly in all activities with the kids, be it fun or caring. When Cetaphil Baby told us about how young parents are sharing the load of nurturing their babies, it perfectly resonated with our reality as a couple and as parents. We have been using Cetaphil Baby for both our kids.”
Ritika Sajdeh added, “I’m very particular about what goes on my baby’s skin. And I have always trusted Cetaphil Baby since it was recommended by my pediatrician too. Baby skin is so delicate; we need to be even more certain that the products used on it are both safe and effective. That’s why when Cetaphil Baby approached us, we were more than happy to partner with them in their purpose of bringing good baby skin care to more and more homes.”
Raghavendra Sadashiva, Managing Director, Galderma India & South Asia, said, “At Galderma, our vision is Advancing dermatology for every skin story. This is especially important when we are talking about Baby’s skin. That’s why Cetaphil Baby formulations are dermatologically tested¹ and pediatrician recommended². We’re delighted to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They truly embody the spirit of modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this partnership, we hope to inspire parents across India to embrace co-parenting while choosing safe, trusted, and pediatrician-recommended skincare for their little ones.”
With a presence in India for several years, Cetaphil Baby has earned the trust of both parents and pediatricians. Its portfolio, offering 5-fold protection for baby’s skin¹,³, includes products such as Baby Bathing Bar, Wash & Shampoos, Lotions, Diaper Cream, and Massage Oil. The range is dermatologically tested¹, pediatrician recommended², and widely available in baby specialty stores, pharmacies, general retail, and leading e-commerce platforms.
