Mumbai: Balaji Telefilms Ltd, has announced a strategic partnership with Eloelo Group’s Story TV, the pioneering micro drama platform with over 1 crore users. Together, the two companies aim to revolutionize short-form storytelling with original, mobile-first micro dramas rooted in rich Indian narratives.
The collaboration will roll out a diverse slate of new titles spanning multiple genres, languages, and themes, featuring leading talent and bold concepts never seen before in the micro drama format.
Saurabh Pandey, Founder & CEO, Story TV, said, “We are delighted to partner with Balaji Telefilms to reimagine the Indian microdrama ecosystem with a line-up of stories and characters that will be industry firsts. Balaji has been a pioneer in shaping Indian entertainment with their creative storytelling. I strongly believe micro dramas will be more than a $5Bn market in the next 3 years and will unlock a new form of storytelling, with Story TV leading from the front. Together with Balaji, our exclusive partnership will make micro dramas a staple across India, in line with the growing demand for stories that are entertaining, immersive & mobile-first.”
Echoing this, Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd, said, “Our alliance with Story TV is a game-changer, setting the stage for powerful, fresh storytelling that’s fearless and fast-paced.”
Balaji Telefilms, known for its pioneering legacy of iconic television serials, films, and digital originals, brings decades of storytelling expertise and audience trust to this new format — making the partnership a blend of tradition and innovation.
Sanjay Dwivedi, CEO, Balaji Telefilms, added, “At Balaji, our constant endeavour has been to evolve with the audience and the platforms they love. Micro dramas represent an exciting frontier — short, impactful, and designed for today’s mobile-first viewers. This collaboration with Story TV allows us to take our storytelling legacy into a new format, one that’s fast, fresh, and deeply connected to the pulse of digital India. We’re excited to experiment, innovate, and create stories that will set new benchmarks in this emerging space.”
This first-of-its-kind collaboration signals a new era for India’s micro drama industry, with Balaji Telefilms and Story TV co-creating engaging, memorable, and culturally rooted vertical video content for the country’s rapidly growing digital audience.
