ButtonShift is a next-gen platform that’s redefining how creative professionals and teams manage workflows, feedback, and collaboration—all in one intuitive space.
ButtonShift is built on the promise: “Let’s get it done.” It empowers creators by eliminating scattered tools, streamlining communication, and reducing turnaround times—all while delivering a premium, minimal user experience.
Here’s what makes ButtonShift says makes it stand out:
- Unified Platform: Combines workflow management, feedback loops, and team collaboration in a single, easy-to-use interface
- Built for Creators: Designed specifically for agencies, design teams, and creators who juggle tight deadlines and need clarity over clutter
- Simplicity with Purpose: Every feature serves a clear goal—saving time, boosting productivity, and enabling creativity
- Premium Yet Simple UX: Elegant design that minimizes clutter, empowering teams to focus on creativity, not chaos
- Purpose-Driven Features: Every tool is crafted to improve efficiency, productivity, and creative output
Whether it’s a marketing lead managing campaign approvals or an ad agency collaborating on a new pitch, ButtonShift looks to bring structure to creativity—without slowing it down.
Medianews4u.com caught up with Deepankar Das, Co-Founder, CEO ButtonShift
Q. ButtonShift was born from real-world challenges in scaling creative operations. What tactics does the company employ to solve these challenges?
Our value proposition reflects this perfectly. Creative teams often struggle to scale because of endless, chaotic feedback loops and approval cycles.
ButtonShift solves this by offering a dedicated feedback tool with built-in workflows and just the right dose of project management, so teams don’t need to hop between multiple tools. Unlike competitors, we provide a focused, one-stop solution that helps creative teams move beyond temporary fixes or “jugaad” and truly scale.
Q. Could you talk about how having a tech-first mindset has helped ButtonShift scale?
Our backend architecture is designed with a long-term vision, to help users move beyond jugaad solutions and bring order to the chaos by establishing structured workflows. Rather than building standalone features, we’ve created a foundation that inherently supports automation and AI from day one.
This forward-thinking approach gives us the flexibility to gradually introduce intelligent automation as users grow with the platform, making their processes increasingly efficient over time.
While advanced automation and AI capabilities will be rolled out strategically at the right time for the right users – the core framework is already prepared to integrate these enhancements seamlessly, ensuring a smooth evolution for our users.
Q. ButtonShift says that it has helped freelance designers earn Rs. 50 Lakhs per year. How does ButtonShift enable this through things like helping them build a stellar portfolio?
That reference here is from an older post where we spoke about the importance of processes for freelancers, and how it can bring about a spike in their income. We no longer have Gigs & Hiring features, and we do not talk about it anymore.
However, when we talk about scaling, it definitely means growing one’s bottom line. ButtonShift simply enables creative teams to take up more work, without the need to add human resources, and yet be under very little pressure. That’s scaling in one way, isn’t it?
Q. AI is having a huge impact on the creative space. What trends are being seen and how is ButtonShift leveraging these trends?
AI is definitely reshaping creative workflows, and we see a huge opportunity. But before diving into automation, our immediate goal is to simplify what’s currently a painful process – feedback and approvals handled through disjointed tools like WhatsApp and email. We want users to first experience a structured, intuitive way of working.
Our architecture is built with AI in mind, and when the time is right, we’ll roll out automation and AI-driven features that make processes even more efficient. AI will play a key role in ButtonShift’s future experience.
Q. How much and what kind of R&D goes into delivering a premium, minimal user experience?
A lot of our R&D is influenced by our own experience as creative professionals. We know what a great user experience feels like and what frustrates users. Being 100% bootstrapped, and a small team, we have to balance between Research, Building and Finding Customers.
So, it’s challenging even with the background and experience we have. But the good thing is, our entire team is aligned on delivering a premium and minimal user experience, which helps us in chugging along.
Q. What is the business model of ButtonShift and what goals have been set?
We are primarily built on a subscription model. For a Monthly/annual per member fee, subscribers can get access to the entire suite of services in a Team plan on ButtonShift.
Our product is aimed at Creative Teams, small to large. We are focussed on solving specific problems for creative teams, giving them enough tools to be able to move beyond hacks and scale.
Q. How does ButtonShift eliminate the challenge of prolonged feedback which can make a creative idea redundant?
The real problem isn’t feedback, it’s the medium, the unstructured nature of communication, and lack of a predictable process that takes away from one’s creative mindspace. The amount of time one spends in deciphering information, keeping track of latest versions, etc., is where most creative ideas go redundant.
Of course, creative teams have to strike a balance between creativity and what their client wants, but to get there, the journey shouldn’t be chaotic. ButtonShift not only puts a structure to the feedback process, but also makes articulation of feedback extremely easy, and not to mention, the feedback tool itself comes with a simple workflow, enabling agility to the creative process, so creative teams can spend little to no time deciphering information and more time creating.
Q. Could you offer recent examples where the company’s promise ‘Let’s get it done’ was turned into a reality for agencies and clients?
The most recent use case would be our own brand film, which is yet to be released. The creative team we chose had no exposure to ButtonShift.
They not only had to conceptualise the film, but also came to using ButtonShift themselves when we started giving feedback on the video. The simplicity of the application, in a practical sense, charged up the creative team, and every bit of animation and effects they did started making more sense. In fact, the film ends with “Let’s get it done” which couldn’t be more fitting!
Q. Is better collaboration needed for creative professionals and teams to enhance their output?
Collaboration is an overimagined word, I feel. Most are already collaborating in their own comfortable way, using the tools they have access to.
What creative professionals need beyond ‘Vibing’ are simple processes that solve real problems, specific to creative teams. And that is when you see enhancement in their output. And ButtonShift does exactly that.
Q. Is it a challenge for agencies and clients to focus on clarity over clutter when deadlines are tight?
Absolutely, there are projects to finish and new ones to start, and then there are projects mid-way. Multiply these scenarios, and add the ‘Creative’ part to it, and you will see all the chaos start to brew.
Teams with great processes and tools thrive even with tight deadlines, while the ones who did not invest into processes and tools will struggle trying to scale up.
Q. How is the festive season looking like for ButtonShift?
We are getting a very good response from those who have been using the application and also those who are getting introduced to it by means of demos and trials. We’re optimistic about growth.
Be it festive season or beyond, we are looking at a very positive trajectory. However, we are soon launching a Dusshera and Diwali Campaign, giving discounts to those subscribing to the team plan between 15-Sep to 17-Oct.
Q. According to data analytics, where is the whitespace for growth?
We’ve witnessed groundbreaking tools – Slack revolutionized quick conversations, Google Docs enabled real-time collaboration, and Notion became the modern knowledge base.
Yet, one area remains largely underserved: the messy, often chaotic workflows of creative teams handling feedback, reviews, and approvals, especially for visual-heavy formats like videos, images, and multi-page PDFs. That’s the gap ButtonShift is filling: creating a focussed, structured platform that makes this entire process seamless and scalable.
