Mumbai: Joyalukkas, the world’s favourite jeweller, has announced the appointment of award-winning actor and Lady Superstar Samantha Ruth Prabhu as its new brand ambassador. Samantha will bring her charisma and elegance to represent Joyalukkas’ timeless designs and enduring legacy of craftsmanship across international markets.
This collaboration unites two icons known for their authenticity, perfection, and grace. Samantha’s charm and sophistication perfectly reflect Joyalukkas’ three-decade journey built on artistry, trust, and a commitment to delighting millions of jewellery lovers worldwide.
“Samantha embodies the spirit of the modern woman — confident, stylish, and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery,” said Dr. Joy Alukkas, Chairman, Joyalukkas Group. “We are honored to welcome her into the Joyalukkas family as we continue to inspire jewellery lovers across the globe.”
Sharing her excitement about the association, Samantha Ruth Prabhu said. “Jewellery has forever been a personal expression of who I am — a tale of emotion, celebration, and strength behind every piece. Joyalukkas embodies all these aspects, and more. I’m thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence.”
The association will soon be showcased through an integrated global campaign, with Samantha representing Joyalukkas’ rich design heritage in her unique way. This collaboration is set to elevate the brand’s appeal across cultures and global markets.
Joyalukkas now proudly features two global icons — Samantha Ruth Prabhu and celebrated actor Kajol — as the faces of the brand worldwide.
