MUMBAI: Parul University, a private university in Vadodara, Gujarat, has appointed LS Digital as its 360° digital marketing partner to strengthen its admissions strategy across campus and online channels.
As part of the mandate, LS Digital, an integrated digital business transformation company, will deliver end-to-end solutions across media, SEO, creative, social media, marketing automation and google analytics verticals via a comprehensive omnichannel approach. The partnership is designed to strengthen the “Trinity of Trust” – Academic Excellence, Student Experience, and Placement Assurance. This will be driven by amplifying the university’s digital footprint, enhance lead generation quality, and deliver a seamless admission journey for potential students across India and international markets.
It has a 150-acre campus, more than 200 programmes and over 65,000 students from 75+ countries. Parul University says that it is commited to academic excellence, innovation, and holistic student development. This prowess creates a need to curate tailored messaging for different audience personas, programmes across different geographies across the awareness, consideration and conversion stages.
LS Digital will be responsible for driving Parul University’s full-funnel marketing that includes brand communication, digital media planning and buying, SEO, analytics, creative strategy, and performance measurement to ensure a seamless and impactful admissions journey.
Dhruvil Shah, CEO Parul University said, “As education becomes increasingly digitised, creating a seamless and connected admission experience is crucial, especially with students coming from across the country and beyond. Partnering with LS Digital enables us to leverage data, technology, and creativity to make our online and campus admissions process more efficient, transparent, and impactful, while aligning with the evolving expectations of today’s students and parents.”
LS Digital, with six core business units—Media, Creative, Data & Insights, UIUX, Technology & AI, and CX—delivers measurable outcomes by integrating creativity, data-driven insights, and advanced technology. With an industry-agnostic approach, the company has been driving transformation across multiple sectors, with education emerging as one of its fastest-growing focus areas.
Prasad Shejale, founder, CEO, LS Digital, said, “Integrated digital solutions have become essential for brands today, enabling them to create cohesive, data-driven experiences across every touchpoint. We focus on building such connected ecosystems with our partners, with technology as a catalyst, to align creativity, media, analytics, and technology. Our collaboration with Parul University is aimed at enhancing domestic and online admissions through a holistic approach that not only attracts prospective students and delivers measurable impact.”
Rupak Ved, Chief Business Officer, LS Digital, said, “We are excited to partner with Parul University in shaping a digitally advanced admissions ecosystem. Our media strategy is designed to go beyond conventional campaigns to map measurable KPIs. In today’s fragmented world, brands face challenges in creating an effective media driven marketing funnel that helps them across various functions such as branding, targeting, performance and continuous optimisation. This often leads to inefficiencies and missed opportunities. At LS Digital, we are bridging this gap, by uniting data-driven insights, advanced measurement cutting-edge technology and creative strategy under one roof. The approach is expected to create high-quality leads, bettering engagement at every stage, to make the admission process smoother.”
This collaboration is a step towards advancing digitally-led growth in education marketing. The aim is to position Parul University as fast-evolving industry player, that connects with prospective students, parents, and key stakeholders through strategic and measurable digital initiatives.
