Mumbai: IndusInd Bank has announced the appointment of Sheran Mehra as its Chief Marketing Officer (CMO). In her new role, she will lead the Bank’s brand, marketing, and digital engagement strategy, strengthening its positioning in an increasingly dynamic financial landscape.
Sheran joins IndusInd Bank from Tata Digital, where she most recently served as Chief Business Officer, spearheading loyalty growth initiatives for Indian Hotels on Tata Neu. She was instrumental in driving a 3x growth mandate in loyalty contribution and GMV through direct digital channels.
A founding team member of Tata Neu, Sheran previously served as Chief Brand Officer, where she played a pivotal role in launching India’s first Super App during IPL. She led the creation of Tata Neu’s brand identity, consumer experience design, and digital engagement — driving strong gains in brand awareness, engagement, and platform adoption.
With over 25 years of experience across organisations such as DBS Bank, Barclays, Mahindra Holidays, HSBC, and global advertising majors like Ogilvy, Sheran brings a rare blend of strategic brand-building expertise, data-driven marketing, and customer insight.
A passionate long-distance runner for over 15 years, Sheran exemplifies resilience and focus — qualities she now brings to her leadership journey at IndusInd Bank.
