Mumbai: Parle Products, India’s leading manufacturer of biscuits and confectionery, has announced the launch of three exciting new flavours under its wafer cream biscuit brand, Parle Rik Rak. Enjoyed by consumers in international markets for over a decade, Rik Rak will now be available to Indian consumers. With this expansion, Parle strengthens its snacking portfolio, offering consumers even more choices of indulgence.
The wafer cream biscuit category has been witnessing steady growth, driven by its rising popularity among children and young snack enthusiasts. Manufactured at Parle’s state-of-the-art facility in Nashik, Maharashtra, Rik Rak combines a crispy wafer crunch with a rich cream filling—delivering a taste that’s creamy, crunchy, and truly irresistible.
Available in three delightful flavours – Coffee, Orange, and Chocolate – the brand aims to capture the imagination of kids and the young-at-heart with its fun and flavourful appeal.
Speaking about the launch, Mayank Shah, Vice-President, Parle Products, said, “Our vision with Rik Rak is to go beyond creating just another biscuit, we want to introduce a playful indulgence that sparks joy in every bite. With its creamy layers and crunchy texture, Rik Rak is designed to offer children and the young-at-heart an exciting break from the everyday. We believe its fun personality and irresistible flavours will not only delight consumers but also strengthen their bond with Parle, making Rik Rak a snacking favourite across households.”
With a nationwide rollout planned, Parle will leverage its strong distribution network to build awareness and drive trials across Tier 1 and Tier 2 markets. The launch of Rik Rak underscores the company’s commitment to delighting consumers with innovative products while staying true to its legacy of trust and quality.
Campaign Credits:
Client – Parle Products Private Limited
Brand – Parle Rik Rak
VP Marketing – Mayank Shah
Product Manager – Nivesh Gupta
Deputy Brand Manager – Manmeet Kaur
