Mumbai: In a major boost for India’s growing creator economy and festive marketing landscape, Hoopr, the country’s first music licensing platform, has announced the launch of its most expansive festive music collection to date. With over 500+ curated tracks, the collection now represents India’s largest instantly licensable festive music catalogue, available on Hoopr’s flagship licensing product, Hoopr Smash.
Designed to help brands and content creators tap into India’s culturally rich festive calendar, the collection includes songs for Navratri, Karwa Chauth, Diwali, Bhaidooj, Chhath Puja, Shivratri, Janmashtami, and Eid, among others. The catalogue features music from both celebrated artists such as Shreya Ghoshal, Arijit Singh, Salim–Sulaiman, and emerging independent talent including Pawandeep Rajan, Rajeshwarie Raj, Sudhanshu Shome, and Nupoor Khedkar.
Each track is tagged across moods, genres, and campaign types, making it easier for users to match the right soundtrack with their content. From devotional and traditional to festive pop and dance numbers, the catalogue supports more than 30 content categories spanning fashion, F&B, travel, beauty, wellness, health, and more.
Enabling Campaigns That Perform
The announcement comes at a critical time for the Indian content ecosystem. As per Hoopr’s internal research, which analyzed over 25,000 short-form videos from 170+ brands, music significantly enhances performance metrics:
- Content using music gets 4.3x more visibility
- Influencer-led campaigns with music show 5.3x more engagement
- Content that combines festive music + influencers can deliver a staggering 17x boost in engagement
Between September and February, India sees its most active content window, driven by festivals such as Navratri, Durga Puja, Diwali, Christmas, New Year, Sankranti, Republic Day, and Valentine’s Day. This catalogue is designed to help brands and creators seamlessly access relevant music for timely, impactful storytelling during this high-engagement period.
Addressing Industry Gaps
Gaurav Dagaonkar, Co-Founder of Hoopr, commented on the launch, saying, “While India’s creator economy continues to evolve at a fast pace, creators and brands find it very challenging to identify and use the right festive music due to copyright concerns, insufficient regional choices, and excessive licensing fees. This curated catalogue addresses these challenges by allowing creators to create compelling content and brands to develop culturally relevant campaigns in a seamless manner. By providing easy access to the right music, we hope to strengthen the creator ecosystem in India, while enabling brands to connect with their audiences more effectively.”
Meghna Mittal, Co-Founder of Hoopr, added, “Festive music is likely to become a crucial growth driver for licensing in India. Hoopr’s platform technology, data-driven recommendations and comprehensive catalogue allow users to instantly access culturally relevant, copyright-safe tracks. This means that creators and brands can continue to build high-quality content at scale, stay ahead of trends, and significantly engage audiences during reflective periods such as key festivals.”
Powering India’s Content-Led Festive Economy
With the festive season becoming a content battleground, brands, influencers, and agencies are looking for safe, scalable, and relevant music options that don’t compromise on cultural nuance or legal safety. Hoopr’s new festive catalogue is set to address this gap — offering a comprehensive, easy-to-license alternative that unlocks creativity while mitigating copyright risk.
As India’s creator and digital advertising ecosystem matures, platforms like Hoopr are becoming key enablers for campaign success — combining technology, legal assurance, and cultural insight into one seamless music licensing solution.
