MUMBAI: Uber and AB InBev India today announced the launch of ‘Your Night, Our Ride, a joint initiative encouraging people to celebrate responsibly this festive season. Running till 10 November 2025, the campaign will reward those who make responsible mobility choices. This collaboration marks a joint commitment by both companies to make celebrations safer and more convenient, while shaping a culture of moderation and responsibility.
The program will run across 100 pubs, bars and restaurants in Bengaluru, New Delhi, Gurugram, and Noida including, One8 Commune, Paul, Chili’s, Cafe Delhi Heights, 1522, and more. Customers who take an Uber to these partner venues can enjoy exclusive discounts on a range of beverages, while those heading back home can avail discounted Uber rides from participating outlets.
Shiva Shailendran, Director – Consumer Growth, Uber India and South Asia, “Through this campaign, we want to make choosing a safe ride home both rewarding and responsible. The festive season is a time for people to unwind and celebrate, and we want to ensure they can do that without worrying about how to get home safely. By joining hands with AB InBev, we’re making it easier for people to enjoy their evenings, act responsibly, and help keep the roads safer for everyone.”
Commenting on this initiative, Anasuya Ray, Vice President – Corporate Affairs, AB InBev India said, “Festive moments are best enjoyed when they’re safe and memorable. We believe celebrations are rooted in responsible choices and this partnership with Uber brings that belief to life by offering patrons safer mobility options during the festive season. This initiative is an extension of our global campaign ‘Cheers to Moderation’ which celebrates smarter choices and responsible behaviours.”
In the lead-up to the campaign, Uber commissioned a consumer survey to understand how India’s urban population views responsible social behaviours and safe mobility choices. The survey suggests that a vast majority of respondents recognise the importance of making safer travel decisions during social occasions, with 92% describing impaired driving as “very risky” or “extremely risky.”
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