Mumbai: SBI Mutual Fund has launched a nationwide investor education campaign to promote disciplined, incremental investing through Top-Up Systematic Investment Plans (SIPs). Anchored on the message, “You Cannot Change the Future in the Future. Top-Up Your SIP Now,” the initiative encourages investors to increase their SIP contributions in line with income growth and lifestyle changes, reinforcing the importance of long-term financial planning.
D P Singh, DMD & Joint CEO, SBI Mutual Fund, says “As the largest mutual fund house in the country and part of the State Bank of India group, it is incumbent on us to lead efforts in expanding mutual fund access and fostering long-term investor participation across the country. This investor awareness campaign is designed to communicate the importance of topping up SIPs regularly to help investors stay on course to their goals. With our integrated media approach across print, radio, outdoor, and digital platforms, we aim to reach both existing and new investors across India. I encourage investors to consult their financial advisers or mutual fund distributors to understand how Top-Up SIPs can help them invest more effectively in line with their evolving financial goals.”
The campaign is being executed in twelve languages, spanning 121 cities with out-of-home visibility in metro business routes, complemented by print, radio, digital, and social media efforts. The initiative aims to make financial planning more accessible, relatable, and actionable for India’s diverse investor base.
