Mumbai: For its most anticipated launch to date, indē wild – the Ayurvedistry™-driven beauty brand founded by global influencer and entrepreneur Diipa Büller-Khosla – has reunited India’s original supermodels in a campaign celebrating beauty, strength, and reinvention.
Carol Gracias, Lisa Haydon, Ujjwala Raut, and Indrani Dasgupta, alongside Diipa herself, front the launch of indē wild’s first-ever shampoo and conditioner: the Champi Bond Repair Duo.
A nod to fashion and beauty history, the campaign draws inspiration from the first Vogue India cover, paying homage to the women who defined Indian beauty and fashion, and reframing them as symbols of timeless strength and beauty. Similarly, indē wild has reimagined the traditional champi ritual, transforming centuries-old oils and herbs into a next-generation, science-backed system, bringing the supermodels back into the cultural conversation—timeless yet renewed.
Just as the supermodels embody confidence, attitude, and resilience, the Champi Bond Repair Duo promises “super strength, super shine, super growth, and super scalp care,” blending Ayurveda and biotech to set a new standard in intelligent haircare.
Speaking about the campaign, Ujjwala Raut said, “Beyond restoring my hair, the shampoo and conditioner are a ritual for me. I love how the duo is infused with natural ingredients, the shine it leaves after just one wash, and the subtle scent that fills the shower.”
At the heart of the campaign is the Champi Bond Repair Shampoo & Conditioner Duo, powered by 21+ Ayurvedic superherbs, the viral Champi Oil Concentrate™, and clinically proven biotech actives. The treatment works inside the hair fiber to rebuild broken bonds, strengthen strands, smooth frizz, and restore scalp balance and shine—without stripping or weighing hair down.
Designed especially for hair damaged by pollution, heat, bleach, and split ends, the duo offers an indulgent, intelligent, and iconic haircare experience.
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