Mumbai: Building on the momentum of its recently launched ‘Moments That Matter’ campaign, Interio by Godrej, a leading furniture brand from the Godrej Enterprises Group, has collaborated with renowned storyteller Priya Malik to mark the opening of its new experiential flagship store in Vikhroli, Mumbai.
At the launch of the 22,000 sq. ft. store, spoken word artist Priya Malik, in her signature style, brought to life how our spaces shape some of the most cherished memories that stay with us through time.
As part of the ‘Moments That Matter’ campaign, the brand has released a moving spoken word video titled “Ghar, ghar jaisa hota hai”, written and performed by Priya Malik. The piece beautifully captures how thoughtfully designed spaces serve as emotional anchors in today’s fast-paced lives — from the quiet comfort of morning coffee on the balcony to the warmth of conversations around the dining table. Through her evocative narration, Priya celebrates the moments, big and small, that truly make a house feel like home.
Speaking on the collaboration, Reshu Saraf, Head of Integrated Marketing & Communications, Interio by Godrej, said, “Our campaign ‘Moments That Matter’ shifts the conversation from furniture as mere utility to pieces that help nurture genuine connections both with ourselves and with our loved ones. We’re delighted to have Priya Malik take this thought a step further through her poetic narration, which beautifully captures the emotions and everyday moments that make a house truly feel like home. Her words deepen the essence of our campaign, reflecting Interio’s evolution from a furniture brand to a destination that helps people create spaces where life’s most meaningful moments unfold — whether in quiet personal rituals or shared family experiences.”
The video will be amplified across digital and social media platforms through influencer collaborations, encouraging audiences to reflect on their own moments that matter and reimagine the spaces they call home. The campaign has been conceptualized by Contract Advertising.
Earlier this month, Interio by Godrej announced plans to launch 500 new stores by FY29 in various formats, including flagship stores and Interio Studios catering to both large and small formats.
At the Vikhroli flagship, beyond the new range of products, the store offers immersive experiences for customers, including the Mangrove Kitchen, an in-store café inspired by the lush mangroves of Vikhroli and designed as a space to celebrate the area’s rich biodiversity. Complementing this are three curated look books, intended as spaces of inspiration that bring to life the ‘Moments That Matter’ — showcasing homes designed around the moods and moments that define our lives.
The Archive Gallery at the store takes visitors on a journey through Godrej’s design legacy, showcasing how the brand has shaped Indian homes and workspaces for over a century — from the iconic steel almirah to timeless tubular steel chairs.
To spotlight Indian craftsmanship and a contemporary Indian aesthetic, Interio by Godrej has also collaborated with furnishing brands such as Adigami Studio by Aditi Anuj, BR Pandit, Cane Concept, Heirloom Naga, Makaan by Tahir Sultan, Oorja, Sirohi, and Svabhu Kohli.
The launch event also featured a fireside chat by fashion designer David Abraham on the influence of the Bauhaus movement on design in India, and an immersive digital installation by Aaron Myles, illustrating how well-designed spaces can shape the moments that matter.
The opening of the flagship store marks a significant step in Interio by Godrej’s ongoing rebrand, unveiled last month, which positions the company as a design-led lifestyle brand anchored by a century of trust. With its vibrant coral logo, the new identity embodies creativity, warmth, and the spirit of modern India.
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