MUMBAI: Eveready, a Battery and Flashlight brand, has appointed The Minimalist as its digital agency of record.
The Minimalist will steer Eveready’s digital presence through campaigns, content innovation, and influencer storytelling that reinforce Eveready’s timeless trust, pioneering technology and innovations and iconic stature.
Sahil Vaidya, co-founder The Minimalist, said, “Eveready is a household name with generational recall and now its role in today’s fast-moving world is more dynamic than ever. Our approach will focus on insight-driven creativity, rooted in culture, to help Eveready speak to a younger, digitally-native audience while celebrating its legacy of energy and innovation.”
Anirban Banerjee, CEO, Eveready Industries India Ltd., said, “Eveready stands tall as a brand built on a century of trust and innovation. As we expand our digital footprint, we are delighted to partner with The Minimalist – that shares our passion for creativity and progress. This collaboration brings together Eveready’s enduring legacy and The Minimalist’s modern digital acumen, paving the way for powerful storytelling and deeper consumer engagement.”
As India experiences a surge in quick-commerce convenience, handheld gadgets, and fast-moving home solutions, Eveready’s expansive portfolio has evolved to occupy an FMCG-like space in the audience’s mind as a brand that’s ever present in the rhythms of daily life.
This collaboration between a heritage powerhouse and a new-age creative force is set to energise Eveready’s digital narrative — reinforcing its position as a brand that doesn’t just keep up with the times but continues to define them.
