New Delhi: Housing.com, a real estate technology platform, has unveiled its latest brand campaign — ‘Har House ke liye Housing’ — a heartfelt celebration of India’s universal dream of owning a home.
Designed to connect with home seekers across the country, the campaign positions Housing.com as the go-to destination for every kind of homebuyer — across life stages, needs, and aspirations. Conceptualized by Leo Burnett, the always-on campaign features a series of engaging ad films, blending humour and emotion to capture the relatable moments that prompt Indians to upgrade to a new home.
From expanding families and shifting jobs to lifestyle aspirations, each film paints an authentic, slice-of-life picture of why “now is the right time to buy a new home.” Through these light-hearted yet emotionally grounded narratives, the campaign underscores that behind every home purchase lies a personal story — one that Housing.com helps turn into reality.
The campaign will be amplified through a robust multi-channel strategy — spanning YouTube, Meta, regional television, and influencer partnerships, supported by strategic digital and regional collaborations. Collectively, the campaign aims to reach over 100 million potential home seekers across India.
Praveen Sharma, CEO, REA India (Housing.com), said, “Housing as a brand has always connected with consumers emotionally. ‘Har House ke liye Housing’ continues this legacy — fresh, bold, and relatable. Through these films, we’re celebrating life’s milestones and the homes that come with them. Housing has a vast variety of home options and the consumers will find options as per their individual needs on our platform.”
Snehil Gautam, Chief Growth & Marketing Officer, REA India (Housing.com), added, “‘Har House ke liye Housing’ is more than a campaign; it’s a celebration of every Indian’s journey to their dream home, told with warmth, humour, and heart. From career milestones to retirement plans, every life upgrade deserves a home that reflects it.”
