Mumbai: Nat Habit, one of India’s fastest-growing beauty and wellness brands rooted in Ayurveda, has announced a major brand transformation with the unveiling of its new identity and philosophy — “Breathe Life.” Evolving from its original positioning of ‘Fresh Ayurveda,’ this rebrand marks Nat Habit’s confident transition from a natural skincare pioneer to a purpose-led beauty movement that celebrates vitality, authenticity, and holistic well-being.
The new identity reflects Nat Habit’s philosophy — “We don’t just make beauty more natural. We breathe life into your beauty.” The rebrand introduces a refreshed logo, packaging system, and visual language that align with the brand’s belief that beauty should be both nurturing and potent — rooted in rituals, backed by science, and designed to elevate everyday wellness.
The new chakra-inspired flower logo replaces the earlier calendar icon, symbolizing harmony, vitality, and balance. The grounded typeface brings calm authority, while a vibrant new color palette, led by a standout orange hue, breaks through the Ayurvedic green-brown clutter — representing optimism, warmth, and modernity. Complementary tones like Hibiscus Pink, Tikta Green, and Ubtan Yellow add emotional depth tied to product benefits.
Swagatika Das, CEO & Co-founder, Nat Habit, said, “With Breathe Life, we are marking a confident evolution for Nat Habit from Fresh Ayurveda to a bolder, more purposeful expression of natural beauty. Our customers have always felt that Nat Habit is more than a beauty brand; it is a way of living rooted in wellbeing, vitality, and authenticity. This new identity brings that spirit to life, expressing the strength and confidence of modern Ayurveda while staying 100% natural at its core. Breathe Life reflects our belief that true beauty is about feeling alive, balanced, and deeply nurtured.”
To bring the new identity to life, Nat Habit has partnered with actor and wellness advocate Sahher Bambba, who unveiled the refreshed look in a special video campaign.
Speaking about the association, Swagatika Das added, “Sahher isn’t just a familiar face; she perfectly embodies the spirit of Breathe Life and everything Nat Habit stands for. She represents the harmony of tradition and modernity, blending clarity with confidence, and grace with purpose. Her personal philosophy of beauty mirrors ours, making her the perfect face to usher in this new chapter. Through this collaboration, we aim to build deeper emotional resonance, and connect with a wider community seeking beauty that feels both modern and meaningful.”
The rebrand stems from deep introspection about how the brand’s impact was being perceived. As the clean beauty segment evolved, Nat Habit saw an opportunity to express its true strength — moving from a quiet, gentle image to one that conveys power and purpose.
The new identity will roll out across digital platforms, packaging, quick commerce, and retail touchpoints starting this October, supported by a multi-touchpoint campaign featuring creator collaborations and immersive consumer experiences.
With revenues nearing ₹250 crore and a retail footprint expanding to 10,000+ stores, the refreshed Nat Habit identity positions the brand for the next phase of growth — driving deeper cultural resonance, category expansion, and stronger global presence.
