Mumbai: Bowlers, India’s affordable premium dog nutrition brand under Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has unveiled its festive Halloween campaign, “Trick and Treat”, featuring brand ambassador Shubman Gill. The campaign aims to highlight Bowlers’ range of high-protein, handcrafted functional treats while promoting mindful indulgence for pets during the festive season.
The campaign film opens with Shubman Gill answering the door, expecting children on the traditional trick-or-treat round, only to be greeted by a group of adorably costumed dogs. He smiles and reaches for Bowlers’ premium treats, underscoring the brand’s commitment to nutrition, care, and indulgence in a responsible manner.
The film blends humour, surprise, and festive warmth, reimagining Halloween through an Indian lens and promoting the concept of mindful pet parenting. By highlighting the risks of sharing human sweets with pets, the campaign nudges pet owners towards healthier, functional options.
“Trick and Treat” features Bowlers’ wide range of handcrafted treats—from jerkies and meat sticks to bars and chew ropes—designed to meet dogs’ dietary needs while offering guilt-free indulgence. The campaign positions the brand as both fun and responsible, encouraging pet owners to combine care, nutrition, and enjoyment in their festive celebrations.
The campaign underscores Bowlers’ youthful energy and inclusive storytelling, creating a festive narrative that resonates with modern Indian pet parents.
campaign film here:
View this post on Instagram
