Mumbai: FCB Ulka, part of the FCB India network, has been appointed as the creative agency on record for Bajaj Almond Drops Hair Oil and Bajaj No Marks, two of India’s most trusted and long-standing personal care brands from the house of Bajaj Consumer Care.
The account was awarded to FCB Ulka following a multi-agency pitch. As part of the mandate, the agency will spearhead strategic and creative communication for both brands across platforms, partnering closely with Bajaj Consumer Care in its mission to deepen brand relevance and accelerate growth in the beauty and personal care segment.
Commenting on the partnership, Sanath R Pulikkal, CMO, Bajaj Consumer Care, said, “We’re thrilled to welcome FCB Ulka as our creative partner for Bajaj Almond Drops. Their strategic depth, creative excellence, and understanding of evolving consumer narratives make them an ideal collaborator as we take the brand into its next chapter. This was clear during the pitch process where FCB ULKA demonstrated the ability to look beyond the current and deliver impactful campaigns to propel the brand. We look forward to crafting compelling stories that resonate & engage with today’s audience while staying true to the legacy of trust and care that Bajaj Almond Drops represents.”
Sharing his perspective, Kulvinder Ahluwalia, CEO, FCB Ulka, said, “This win marks a homecoming for us at FCB Ulka, having partnered with Bajaj Almond Drops Hair Oil in the early 2000s during a defining phase of its growth story. Bajaj Almond Drops and Bajaj No Marks are legacy brands that have earned the trust of millions over the years. We’re excited to bring FCB Ulka’s strategic and creative capabilities to help shape their next chapter — building on the strength of their heritage while unlocking new relevance in today’s evolving beauty and personal care landscape.”
