Mumbai: The Consumer Technology Association (CTA)® announced that Yannick Bolloré, CEO of Havas and Chairman of the Supervisory Board at Vivendi, will deliver a keynote address at C Space® during CES® 2026. Bolloré will share his vision for a future where human ingenuity and artificial intelligence unite to unlock new creative possibilities across advertising, entertainment, and content.
Set to take place at 11:00 AM on Tuesday, January 6, in the Mariposa Ballroom at the ARIA, Bolloré’s keynote will address the global marketing and media community gathered at C Space, the premier destination at CES for leaders shaping the business of content and creativity.
As consumer attention becomes increasingly fragmented, technology continues to empower marketers to target audiences with greater precision. Havas will explore how combining cutting-edge AI with deep human understanding can transform data into meaning — driving speed, agility, personalization, scale, and measurability — while keeping human creativity at the center.
“Yannick is a visionary leader who understands the power of blending tech with human insight,” said Gary Shapiro, CEO and Vice Chair, CTA. “We’re thrilled to welcome him to the CES stage to share how tech is shaping the future of meaningful marketing.”
With nearly 23,000 employees in over 100 countries, Havas is one of the world’s largest global communications networks, driven by a mission to make a meaningful difference to brands, businesses, and people. Recognized among the industry’s “Big Six,” Havas is a leading force in advertising and public relations, leveraging global scale and technology to drive client growth.
In 2024, Havas launched Converged.AI, a global AI-driven strategy designed to align teams across markets and enable collaboration through shared tools. Supported by a €400 million investment, Converged.AI integrates content, data, and decision-making in one intelligent system to deliver scalable, client-centric solutions and empower faster, smarter decisions through a flexible, data-agnostic approach.
“AI is evolving into a true strategic partner,” said Bolloré. “With Converged.AI, we’re integrating content, data, and decision-making in one intelligent system. This empowers our teams to lead with proactive insight and precision, while human expertise continues to drive empathy, creativity, and vision.”
Since joining Havas in 2011 and becoming CEO in 2013, Bolloré has led the transformation of the group through the “Together” strategy, creating Havas Villages to unify regional agencies and foster integration. Most recently, he spearheaded Havas’ return to the Euronext Amsterdam stock exchange. He also serves on multiple boards and has received numerous honors from international associations and business publications.
“CES is where the future of content and advertising comes to life,” said Kinsey Fabrizio, President, CTA. “Yannick’s keynote will inspire marketers to embrace innovation while staying true to the human spark that drives creativity.”
Throughout CES week, Havas will host clients and partners at the ARIA with a dynamic, immersive space on the Mariposa Ballroom show floor. The experience will focus on the convergence of creativity, media, and technology, offering attendees a front-row view of where innovation is headed next.
Leaders from AMD and Lenovo will also deliver keynotes at CES 2026, which continues to be the global stage for breakthrough ideas in technology and content.
C Space will remain open one hour later than previous years—until 6:00 PM on Thursday, January 8—to continue vital conversations on the technology shaping the future of marketing.
Register for CES 2026 to experience what’s next in content, creativity, and entertainment.
