Mumbai: After creating waves by featuring Ekta Kapoor in a first-of-its-kind brand film — and earlier collaborating with Divyanka Tripathi — YesMadam, India’s leading home salon and wellness brand, has now onboarded another television icon, Sakshi Tanwar, to promote the launch of its Korean Body Polishing service.
Known for her grace and simplicity, Sakshi is seen in a fresh, relatable avatar in the new campaign film, which showcases her experiencing YesMadam’s newly launched service with co-founder Akanksha Vishnoi. The film, set in a nostalgic and humorous tone, presents a playful twist as Sakshi moves away from her traditionally “Sanskari” TV image to enjoy the indulgent Korean Body Polishing treatment — blending comfort, fun, and authenticity.
The campaign continues YesMadam’s strategy of connecting selfcare with emotion and familiarity, featuring television’s most trusted faces to reinforce everyday confidence and comfort.
With this campaign YesMadam once again proves that selfcare is not just about beauty, it’s about emotion and connection. The brand continues to stand out by blending its salon services with television’s most trusted and loved queens — creating a beautiful connection between everyday selfcare and the icons who have been part of people’s lives for years.
Speaking about the collaboration, Akanksha Vishnoi, Co-founder of YesMadam, said, “The people we’ve seen on TV every day, the ones we admire and trust, collaborating with them builds a strong sense of trust for YesMadam. When familiar faces connect with our brand, it makes people feel more confident and comfortable choosing YesMadam.”
Conceptualised and executed by The Ridikulus, the campaign further strengthens YesMadam’s positioning in the growing home-beauty segment. The brand’s Korean Body Polishing service has quickly become a customer favourite, offering a premium, Korean-inspired beauty experience in the comfort of one’s home.
