Mumbai: Oswaal Books, a learning brand, has unveiled a touching new ad film titled “Aaj Din Me Kitna Muskuraye?”, a heartfelt reminder for parents to look beyond marks and notice their children’s smiles this exam season.
Narrated by acclaimed actor, writer, and poet Piyush Mishra, the film beautifully captures the emotional challenges that students experience behind the scenes—anxiety, pressure, and self-doubt that often go unnoticed in the pursuit of academic excellence.
Going beyond the classroom, the film draws attention to the emotional realities of exam preparation—where children balance parental expectations, peer comparisons, and teenage emotions, often suppressing their own feelings to stay focused. The core message is simple yet profound:
While we check our children’s marks, let’s also remember to check their smiles.
“Every exam season, we see children preparing. But behind their determination lie emotions they don’t always share. This film reminds us that marks are just one part of a child’s journey. As parents, educators, and caregivers, let’s support not only their learning but their emotional well-being too. A confident and happy child performs better not just in one exam, but in life,” said Prashant Jain, CEO, Oswaal Books.
The campaign, launched ahead of Children’s Day, aims to spark conversations among parents, teachers, and society about nurturing holistic well-being and redefining success for young learners.
As a brand known for making learning simpler, clearer, and more student-friendly, Oswaal Books continues to advocate for a balanced approach to education—one that celebrates effort, resilience, and happiness alongside academic achievement.
The film will be promoted across digital platforms, social media channels, and community initiatives, encouraging parents to build deeper, more empathetic connections with their children during the pressures of exam time.
