New York: Coach, the global fashion house known for its modern luxury and authentic American style, has unveiled its new holiday campaign titled “The Gift for New Adventures.” The campaign reinforces Coach’s positioning as the ultimate holiday gifting destination, spotlighting products designed to inspire confidence, creativity, and fresh beginnings in the year ahead.
Starring an eclectic cast of Coach Community members—including global ambassadors and actors Elle Fanning and Charles Melton, model and actress Kōki, artist SOYEON, and newly joined singer-songwriters Griff and Ravyn Lenae—the campaign embodies Coach’s ethos of The Courage to Be Real. Each member represents a distinct facet of creativity, individuality, and authenticity, reflecting the brand’s vision of self-expression through personal style.
“The Gift for New Adventures” unfolds through a series of vignettes where Coach bags become trusted companions for each character as they embark on meaningful journeys—be it exploring a new city, reconnecting with passions, or cherishing moments with loved ones. These narratives capture the spirit of the holiday season as a time for renewal, discovery, and togetherness.
Captured by acclaimed photographer and director Dan Beleiu, the campaign brings to life Coach’s signature aesthetic through striking imagery and film. The collection showcases a curated selection of the brand’s iconic and new bags, including the Tabby—in both classic and soft silhouettes—the Empire, Brooklyn, and Mott Messenger from the New York family of bags, alongside the versatile Teri and Nolita.
Complementing the leathergoods are pieces from Coach’s winter ready-to-wear and footwear collections, blending cozy elegance with contemporary edge. Highlights include Teddy coats, shearling puffers, flocked dresses, leather jackets, and the Soho Sneaker, creating a seamless wardrobe for every adventure.
FILM & PHOTOGRAPHY CREDITS:
Director and Photographer: Dan Beleiu
Director of Photography: Julian Kapadia
Set Designer: Peter Klein
Production: DAY INT.
Campaign Stylist: Max Ortega
Music: “Funky Fanfare” by Keith Mansfield
Hair: Jenda Alcorn (Elle), Candice Birns (Charles), Ro Morgan (Griff), Jacob Dillon (Ravyn), Mika Iwata (Kōki), Sohyun Kim (SOYEON)
Makeup: Erin Ayanian (Elle), Candice Birns (Charles), Carolina Dali (Griff), Jimmy Stamm (Ravyn), Mika Iwata (Kōki), Haemin Kim (SOYEON)
Stylist: Samantha McMillen (Elle and Charles), Kamran Rajput (Griff), Ian Elmowitz (Ravyn), Keiko Hitotsuyama (Kōki), Youngman Kim and Sulki Jeong (SOYEON)
Manicurist: Jin Soon Choi (Elle), Elina Ogawa (Charles, Ravyn, SOYEON), Casey Herman (Griff), Mika Iwata (Kōki)
Creative Agency: APE_CC
Strategic Agency: Mandai Loop
