Mumbai: FCB Ulka, part of FCB India, has announced the appointment of Manisha Sain as its National Planning Director, further strengthening the agency’s strategic leadership and commitment to insight-driven creativity.
A planner with the soul of a researcher, Manisha brings over 15 years of experience in uncovering deep human insights and transforming them into brand strategies that balance emotional resonance with measurable impact. Throughout her career, she has shaped some of the most distinctive and disruptive campaigns for Ariel, Sebamed, Visa, Johnson’s Baby, Symphony Air Coolers, Rio Sanitary Pads, Danone Toddler Nutrition, and Crompton, among others.
Her work has been widely recognised for its strategic excellence and effectiveness, earning top honours at APAC Effies, Cannes Lions, India Effies, and the Jay Chiat Awards. Notably, Manisha was ranked among the Top 10 Planning Directors globally by The Big Won report — a rare distinction that highlights her influence and innovation in brand strategy.
Commenting on the appointment, Kulvinder Ahluwalia, CEO, FCB Ulka, said, “Manisha’s blend of analytical rigour and creative instinct makes her a powerful addition to our planning leadership. Her proven ability to connect brand truth with consumer culture will be instrumental as we continue to strengthen FCB Ulka’s strategic backbone and build brands that stand the test of time.”
Sharing her excitement about the new role, Manisha Sain said, “Rarely does one get a chance to be part of a business built on strong relationships that withstand the test of time, and brands that have been part of every Indian’s childhood. I’m excited to join the journey of evolution for some of the country’s most iconic brands — and to create work that truly works for consumers embracing new, disruptive behaviours.”
