MUMBAI: At a time when technology dominates every aspect of life, the Raintree Foundation has launched a unique campaign, “I Am Not a Robot,” to remind people that saving the planet needs heart — not just machines.
The campaign urges individuals and communities to reconnect with nature and act consciously for the planet. It turns the familiar CAPTCHA phrase into a statement of purpose — “I am human. I act for the planet.”
Raintree Foundation explains that it has been working across Maharashtra’s Western Ghats — in regions like Velhe and the Shastri River Basin — where it focusses on water conservation, biodiversity, and rural livelihoods. The new campaign draws from this work, emphasizing that while technology can help, it is human empathy and action that truly drive change.
‘I Am Not a Robot’ will unfold across digital platforms, universities, and public spaces:
- Digital Launch: Interactive posts on social media will invite people to “Prove you’re human — act for the planet.”
- On-ground Engagement: Installations and booths at youth festivals like Mood Indigo and Frames will encourage participants to share personal pledges for the environment.
- Public Dialogue: Articles, podcasts, and panels will explore how compassion and responsibility can strengthen India’s climate movement.
The campaign aims to connect with young people, urban citizens, and the Indian diaspora — inviting them to reflect, participate, and take small, meaningful actions for a healthier planet.
Through ‘I Am Not a Robot’, Raintree Foundation hopes to inspire a movement that goes beyond awareness — one that puts empathy at the heart of climate action.
Taglines:
- I Am Not a Robot. I Act for Earth.
- The future needs heartware, not just hardware.
