Mumbai: Sunfeast YiPPee! has turned up the volume in Kerala with a vibrant new collaboration featuring Kerala’s popular rapper and actor Neeraj Madhav. Together, they have launched a unique rap anthem titled “Pottatte Padakkam!” — a fun, playful tribute to the state’s thriving snack culture and growing rap scene.
YiPPee!, a brand synonymous with fun, energy and living life to the fullest, taps into this cultural moment by blending rhythm, rap and everyday family experiences. The song captures the quintessential evening snack break — an energy-boosting moment infused with warmth, flavour and excitement.
Composed and performed by Neeraj Madhav, the video opens with a relatable slice of life: a tired young student collapses onto the sofa after a long day. His mother, engrossed in Neeraj’s upbeat rap performance on TV, hands him a bowl of YiPPee! noodles. One slurp later, his energy bounces back, the rap kicks in — and the living room transforms into a lively dance floor filled with smiles, beats and family bonding.
Ali Harris Shere, BU Chief Executive Snacks, Foods & Beverages, Foods Division, ITC Limited, said, “We believe that every bowl of YiPPee! has the potential to turn an ordinary evening into an extraordinary moment of fun & excitement. With this cultural anthem in Kerala, we’re excited to take our brand promise to the next level.”
Sharing his experience, Neeraj Madhav said, “When YiPPee! approached me with the idea, I instantly connected with it. Rap in Kerala is still finding its unique sound, and this project gave me a chance to merge that evolving rhythm with something we all love — food and family. The anthem is full of heart, energy and local vibes — just like Kerala itself!”
YiPPee! has consistently championed region-led storytelling, previously creating hyperlocal campaigns such as Odisha’s Pattachitra-inspired communication, Andhra Pradesh’s Cinema Seenu, and Tamil Nadu’s YiPPee Podu!. With “Pottatte Padakkam!”, the brand continues to deepen its relationship with consumers by celebrating authentic cultural expressions across the country.
The song is now available across all major audio platforms, bringing a burst of flavour, rhythm and Kerala pride to fans everywhere.
