Mumbai: Revenant Esports, an esports organisation, has announced that it has secured the exclusive rights to manage leading IRL (In-Real-Life) creator Vanshaj Singh’s brand deals and collaborations. Under this partnership, Revenant will take full charge of communication, negotiation, and engagement across all of Vanshaj’s brand associations.
Known for his high-energy personality, spontaneous humour, and strong connect with Gen Z audiences, Vanshaj Singh has rapidly emerged as one of the country’s most influential IRL creators. His content consistently averages over 2 million views per reel, with a monthly reach exceeding 200 million across social platforms. His raw, unfiltered style — grounded in youth culture, city life, and real-time interactions — has made him a sought-after collaborator for lifestyle, tech, and youth-focused brands.
Brands view Vanshaj as a high-impact storyteller whose authenticity strengthens audience trust and boosts campaign recall. His growing influence and on-ground engagement have positioned him as a cultural icon within India’s creator and esports ecosystem.
Commenting on the partnership, Rohit Jagasia, Founder & CEO, Revenant Esports, said, “We are extremely delighted to partner with Vanshaj Singh to manage his rights exclusively. Vanshaj’s creative and fearless approach is in line with Revenant’s brand philosophy. In a very short span, Vanshaj has redefined how young India experiences live and unscripted digital entertainment. This partnership will unlock new opportunities together across entertainment, brand collaborations, and live experiences.”
Sharing his excitement, Vanshaj Singh said, “I am really excited to forge a strong partnership with Revenant and script the next growth story of my life. I have always believed that for any content to resonate with the youth it should be real, unfiltered, and engaging. Revenant shares that same creative energy and hence this partnership is like a perfect fit. Revenant’s wide reach and expertise and my engaging content and followers will take esports collaborations to a whole new level.”
Vanshaj’s meteoric rise in India’s growing IRL streaming culture reflects the evolving creator economy where spontaneous, unscripted formats are shaping youth entertainment. His trendsetting experiments and viral collaborations have made him one of the most recognisable faces of the new-age creator ecosystem.
