Mumbai: Laqshya Media Group (LMG), a marketing communications company, has announced the launch of Laqshya StoryWorks, a dedicated vertical aimed at creating original fiction and non-fiction content for the digital-first audience. The new studio will focus on original IPs, multi-platform branded content, and AI-led storytelling. Seasoned industry expert Ravi Kudesia has been appointed VP & Business Head to lead the division’s growth and strategy.
The launch of Laqshya StoryWorks reflects the increasing demand among brands and platforms for richer, more immersive storytelling formats that go beyond traditional advertising. By adding a full-fledged content studio to its ecosystem, LMG strengthens its integrated capabilities across conceptualisation, production, and distribution of entertainment and infotainment properties, as well as advanced brand-driven narratives.
Speaking on the strategic expansion, Alok Jalan, Chairman & Managing Director, Laqshya Media Group, said, “We see a tremendous opportunity at the intersection of content, technology and branding. Content marketing and IP creation are fast becoming essential parts of the media mix. Laqshya StoryWorks gives us a creative powerhouse to produce long-form shows, short-form videos, and experiential storytelling that resonate with today’s consumers. It will allow us to harness emerging creative tech to produce compelling narratives for audiences, which in turn empowers our clients to connect with consumers in novel ways. This launch aligns perfectly with our vision of creativity and innovation driving measurable impact for brands.”
With this addition, Laqshya Media Group further expands its footprint across OOH, DOOH, digital marketing, experiential, and brand tech. Laqshya StoryWorks will focus on building proprietary original IPs and long-term branded entertainment properties, opening new revenue streams and strengthening LMG’s content-led offerings.
The studio aims to create a wide spectrum of content, from long-form series and short digital formats to immersive brand stories across OTT, social media, broadcast, and on-ground events. AI-driven tools will play a key role in accelerating creativity, personalisation, and scale.
The move aligns with LMG’s long-term strategy to evolve into a global, integrated marketing powerhouse. Over the next 3–5 years, the company plans to scale the new division through specialised talent acquisition, technology partnerships, and the development of multi-platform content franchises.
Ravi Kudesia brings over 25 years of experience across television, digital, print and radio. Previously, he served as Head of Special Projects and Branded Content at ABP Network, leading initiatives including the Ideas of India Summit and Roots & Rhythm. At Times Television Network, he spearheaded marquee projects such as the Maruti Suzuki Road Safety Index.
Commenting on Kudesia’s appointment, Jalan added, “Ravi’s expertise in driving both branded content and strategic partnerships will help him operate on both sides of the table. With Ravi’s track record of building revenue-focused content ecosystems, we are confident to grow this vertical exponentially.”
Sharing his vision for the new division, Kudesia said, “Content is the next frontier for brand engagement, and Laqshya StoryWorks hits the mark at just the right time. We aim to create content that is not only creatively superb but also backed by strategy and data to deliver measurable outcomes for brands. I’m excited to assemble a talented team and shape this vertical into a market leader in content innovation.”
Kudesia will report to Atul Shrivastava, Director & CEO, Laqshya Media Group, and will build a specialist team comprising writers, editors, producers, designers, technologists and sales professionals. Several content projects are already underway and will be announced in the coming months.
