Mumbai: Tata Motors Passenger Vehicles Ltd (TMPVL), India’s leading automobile manufacturer and a pioneer in the country’s EV revolution, today announced a dynamic collaboration with Red Bull India. The partnership aims to combine TMPVL’s cutting-edge vehicles with Red Bull’s legendary athletes to take on exhilarating challenges that push the boundaries of performance and adventure.
The first of these stunts features India’s most powerful homegrown SUV, the Harrier.ev, in an adrenaline-fueled showcase alongside Red Bull’s Lebanese athlete Abdo “Dado” Feghali, Guinness World Record holder for the longest drift and a global icon in rally and drifting. The video capturing this thrilling feat will be released shortly.
Commenting on the collaboration, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “These are truly exciting times as we partner with a company like Red Bull – known for defying limits. This collaboration brings together two brands that share a passion for innovation, performance, and pushing boundaries. We are excited to showcase how cutting-edge technology and stylish design can complement the thrill of adventure and extreme performance. This journey promises to be nothing short of extraordinary.”
Reflecting on his experience with the Harrier.ev, Abdo “Dado” Feghali, said, “The Harrier.ev truly delivers on its promise of go-anywhere capability. After conquering steep terrains in the Elephant Rock challenge, it exceeded expectations by effortlessly completing the latest task we threw at it. Its segment-leading torque offers smooth, linear delivery, making every obstacle feel convenient. This experience is a testament to the Harrier.ev’s engineering excellence – a new benchmark for electric SUVs in India.”
This partnership marks the beginning of a series of adventures between TMPVL and Red Bull India, combining power, precision, and passion to deliver unforgettable experiences. The first challenge, featuring the Harrier.ev, will go live across all platforms in the coming days.
