Mumbai: Euronics has unveiled its new brand identity at its Gurgaon manufacturing hub, signaling a strategic push toward high-performance hygiene solutions nationwide. The brand reveal was led by Harmanpreet Kaur, Captain of the World Cup-winning Indian Women’s Cricket Team.
The refreshed branding highlights Euronics’ focus on scale, precision engineering, and its renewed mission: “Elevating Hygiene Everyday.” The visual overhaul features a bold teal palette, streamlined geometry, and a modern wordmark, reflecting the company’s move from product sales to delivering holistic hygiene experiences across offices, hospitality, retail, transport hubs, and high-traffic public spaces.
Viknesh Jain, CEO and Managing Director, Euronics, said, “Our rebrand marks a reset in how we build and deliver world-class hygiene technology. After 23 years, our role in the market has expanded, and this new identity reflects that shift. Having Cricket Champion Harmanpreet Kaur unveil it at our manufacturing facility isn’t just a moment of celebration, it represents the high standards we hold ourselves to. Elevating Hygiene Everyday is not a slogan for us, it’s a commitment to engineering better products, raising public hygiene benchmarks and building solutions that match India’s growing expectations.”
The rebrand comes as organizations and public institutions increasingly demand hygiene systems that are intuitive, durable, and sustainable, beyond conventional soap dispensers or hand dryers. With rising adoption of washroom automation, Euronics is positioning itself as a leader in next-generation hygiene, investing in engineering solutions that meet India’s expanding infrastructure and commercial needs.
Harmanpreet Kaur’s presence at the unveiling underscored the alignment of values between the cricketer’s discipline, precision, and performance under pressure with Euronics’ approach to hygiene technology.
“Over the last two decades, we’ve earned the trust of organisations that rely on us to keep their spaces running smoothly,” said Abhishek Jain, Director, Euronics. “This rebrand isn’t about looking different; it’s about signalling where the industry is headed. Hygiene systems today need to be smarter, more efficient and built with design and sustainability at the core. The new identity reflects the standards our customers expect and the direction India’s modern workplaces, public spaces and institutions are moving toward.”
The new identity rollout will begin across Euronics’ website, stationery, team attire, trade displays, social platforms, and content from December onwards, followed by digital platforms, partner networks, and on-ground communications. The staged transition ensures consistency across all customer touchpoints.
Harmanpreet Kaur acknowledged Euronics’ role in strengthening hygiene infrastructure nationwide, noting the importance of reliable systems for India’s growth. She lauded the company’s commitment to building technology-driven solutions that elevate standards in public and commercial environments.
With over 30,000 corporate clients and more than one million installations, Euronics is poised for the next stage of expansion, reinforcing its manufacturing base, accelerating product innovation, and extending its reach across key sectors.
