Hyderabad: Tempest Advertising recently executed a high-impact CSR initiative aimed at raising awareness about cybercrime and digital fraud. The campaign, inaugurated by D. Vijay Kumar from the Cyber Crime Branch, blended creativity, education, and entertainment to engage thousands of employees at Sattva Knowledge City.
The initiative kicked off with a dynamic street play (Nukkad Natak), which was further amplified through a 10-day digital awareness campaign across social media. The campaign included memes, emailers, informative posts, and a dedicated website, officially launched by Dr. Mahender Rathod, IPS, Inspector General of Police.
The street play, performed by Pooja Chowatia, Grishma Shah Doshi, Mitali Bhodotaria, Mosmi Jain, and Chetali, used humor and relatable storytelling to highlight real-world cyber threats and various forms of digital fraud. The performance resonated strongly with the audience, driving home the importance of staying vigilant in the digital world.
To extend the campaign’s reach, the event was streamed live on YouTube, allowing several educational institutions to screen the session for their students. Tempest teams from Bangalore, Pune, and Mumbai also joined the live stream, enhancing the campaign’s overall impact.
Speaking about the initiative, M.D. Turab Lakdawala said, “The extent to which cybercrime has spread and the volume of incidents happening every day is alarming. Even our organization has faced email phishing attempts, which made it important for us to step forward and educate people about these threats.”
Adding to this, Sr. V.P. and Branch Head Rekha Oswal stated, “Millions fall victim to digital fraud daily, often because they don’t know how to protect themselves. Creating a campaign of this scale by combining our creative strengths and marketing expertise was truly fulfilling. We hope every viewer walks away more aware, more alert, and ready to stand strong against cybercrime.”
