MUMBAI: CloudTV a Smart TV Operating System, has onboarded Swastik Stories a FAST Channel, operating under the digital storytelling arm of Swastik Productions. For CloudTV OS users, this partnership brings free access to a wide range of mythological series, reimagined legends, and original cultural stories offering a deeper connection to India’s timeless heritage. With this collaboration, CloudTV strengthens its FAST channel library with 300+ free channels spanning popular categories including entertainment, news, kids, and mythology – adding value to its 12+ million pan-India reach.
Swastik Stories focusses on reimagining India’s heritage and legacy through a contemporary lens. The new FAST channel showcases culturally rich and cinematic narratives, offering viewers an engaging big-screen experience right on their Smart TVs.
Abhijeet Rajpurohit, COO, co-founder, CloudTV said, “CloudTV always aims to build an expansive and option-rich content library consisting of channels that truly serve the tastes of our pan-India user base. This collaboration with Swastik Stories helps us bring together the richness of our cultural heritage with the possibilities of digital innovation. This year, we are delighted to have progressed towards this by creating a Smart TV experience that resonates with India’s evolving viewers. We look forward to continuing to expand our ecosystem of partners and remain focused on shaping the future of connected entertainment in India by making quality content accessible to every Indian household.”
Siddharth Kumar Tewary, Founder and Chief Storyteller, Swastik Stories, added, “At Swastik Stories, my focus has always been simple, tell our stories with truth, craft, and a feeling that speaks to today. This partnership with CloudTV helps us take that effort into more homes and more hearts. If India’s stories can reach the next generation in a way that feels modern and meaningful, then we’re moving in the right direction.”
Prior to this announcement, CloudTV has continued its streak of cultural collaborations by having earlier joined hands with Prasar Bharati’s WAVES OTT to bring India’s public service and heritage content to Smart TVs. Additionally, CloudTV has also ventured into the AdTech space with the launch of its dedicated Connected TV (CTV) advertising platform – CloudTV Ads. The platform enables brands and agencies to leverage innovative and non-intrusive ad formats such as 3D Ads, enhancing viewer engagement while advancing the programmatic advertising ecosystem on connected TVs.
