Mumbai: Tata Play and VIDAA have announced a strategic partnership that brings the Tata Play Binge app to all VIDAA-powered smart TVs in India, including devices from Hisense, Toshiba and other partner television brands.
With this integration, Tata Play Binge—India’s largest OTT content aggregator—will now be accessible directly on VIDAA-powered smart TVs, enabling viewers to explore its expansive entertainment library without requiring additional hardware such as set-top boxes.
The platform currently brings together more than 30 national, international and regional OTT apps, offering access to 20,000+ movies, 8,000+ web shows, live sports, TV shows and documentaries through a single interface. Users can access content from leading platforms including Prime Video, JioHotstar, Apple TV+, ZEE5, Lionsgate Play, Discovery+, FanCode, BBC iPlayer and Times Play through a single login with unified search and personalised recommendations.
The integration is designed to offer a more intuitive and streamlined viewing experience for Indian audiences who increasingly consume entertainment across multiple languages and genres on connected TVs.
“This launch is about removing friction from the TV experience,” said Denis Oštir, Editor-in-Chief at VIDAA. “By making Binge available across VIDAA–powered TVs from Hisense, Toshiba, and our broader brand ecosystem, we’re giving Indian viewers easy access to the content they already love—directly on their TV, with no additional setup.”
Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer at Tata Play, said, “At Tata Play, we’re focused on strengthening how audiences engage with entertainment. Our collaboration with V brings Tata Play Binge directly onto HomeOS, giving viewers a simple way to explore stories, sports, and cinema from 30+ OTT platforms. This partnership reflects our commitment to greater reach and customer value, bringing world-class content right to the centre of customers’ television viewing experience.”
The availability of Tata Play Binge on VIDAA aligns with the platform’s content-first strategy, designed to simplify access to high-quality entertainment by enabling users to seamlessly switch between live television and on-demand content.
