Gurugram: Bata India has partnered with integrated marketing consultancy One Source to strengthen its corporate communications and drive strategic reputation-building initiatives. The partnership will focus on sharpening Bata India’s corporate narrative, enhancing leadership visibility, and deepening engagement with key stakeholders as the company advances its transformation journey.
With a legacy spanning over 90 years in India, Bata continues to evolve through innovation in product design, modern retail formats, digital integration and customer experience. The brand’s renewed emphasis on youth-led branding, omnichannel expansion and product diversification is shaping its next phase of growth in the footwear and lifestyle space. Through this collaboration, Bata aims to reinforce its leadership position in India’s rapidly evolving retail landscape.
Commenting on the association, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “Bata India is undergoing an exciting transformation across Product design, retail experience, and consumer engagement. As we expand our footprint and evolve our brand, strategic and consistent communication becomes vital. Our partnership with One Source will help us shape a cohesive corporate narrative and deepen engagement with the media, customers, and industry stakeholders.”
Sandeep Rao, Managing Director, One Source, added, “Bata is a brand that commands trust and affection across generations. We are honoured to support their strategic communication goals at such a pivotal time in their growth journey. Our focus will be on strengthening Bata’s reputation through thoughtful storytelling, leadership visibility, and a sharp corporate narrative aligned with their evolving brand priorities.”
One Source operates across Delhi, Mumbai and Bengaluru, working with Indian and global market leaders across sectors including BFSI, construction, manufacturing, plastics and packaging, business consulting, ICT and the start-up ecosystem. The partnership with Bata India further strengthens its portfolio in corporate reputation and strategic communications.
